Tag Archive | "home textile"

Home textile to be more colorful this year

Tetsiad, Turkish association of home textile industrialists and businessmen, unveiled the new trends in home textiles for the year 2016. Contrasts will be the new styles

Watching the pulse of home textile industry in Turkey, Tetsiad, unveiled the trendy colors, designs, fabrics and structures for those who want to renew their homes completely. The trend for the year emphasizes on the comfortable live style supported and enriched by contrasting colors and joyful designs. Leading the way for its member companies, Tetsiad signals sincere, original and minimalist designs and a year of aesthetics. Yasar Kucukcalik, President of Tetsiad, said, “We will see forms and products that make customers feel comfortable and safe. Every item, from bed covers to draperies, from tulles, to bathrobes all will have contrasting aesthetic tones and designs. The year 2016 will be a period of change and transformation for the people who want to get a complete aesthetic revival in their lives.Turkey has been setting the direction of home textile fashion for many years. We are continuously increasing our prestige, our competitive power in exports by having value added products and emphasizing on R&D, innovation and design.”


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Turkish home textile industry aims to new markets

In order to balance the slowdown of sales in EU markets,TETSIAD, association of home textile industrialists and businessmen seeks now targets in new market. Representing 98 % of the Turkish home textile industry, the association goes to far eastern, African and South African markets Half of the industry’s exports goes to Europe and sales to these markets have been growing 12 to 13 percent annually, Turkish home textile industry attempt to improve its competitiveness in global markets by entering new markets, by emphasizing on high value added products instead of price based competition. With this intention, the member companies of Tetsiad, have increased their promotional and selling efforts in domestic market as well as in the markets abroad. Tetsiad seeks new opportunities in Japan, China, Mexico, Chili, Brazil, Tanzania, Ethiopia, Nigeria, Ghana, Angola and South Africa. On the occasion Yasar Kucukcalik, president of the association, said, “While improving its position in world trade, Turkish home textile industry is setting trends in Europe, the largest importer for Turkey. Turkey is one of the leaders in this field and improving its brand value. Domestic market is also important however there are serious amount of export potential for our industry. We have to find new markets. We, as Tetsiad, decided to improve and expand our activities in far eastern, African and South American countries.”

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Home textile industry in Turkey worth $13.5 billion

TETSIAD, Turkish Home Textile Industrialists’ and Businessmen’s Association, informed that production value of Turkish home textile industry increased %80 during the last five years and reached to 13.5 million dollars, $8 bn. in domestic and $5.5 bn. in exports.

Turkish companies began to compete with their value of products not on price. Tetsiad, supports companies to empower them in their competition with their global rivals in activities and events held in both domestic and international markets.

As a result of growing number of new families established, 600 thousand annually, the volume of market, about 20 million household, grows %15 annually. The traditional dowry preparation culture, and the developments in both health and tourism industries are shown as the main causes of the growth.

Domestic market growing fast

On the issue, Yasar Kucukcalik, chairman of Tetsiad, said, “Domestic market is important, however, there is a great potential for exports. Middle classes in Turkey are both expanding and increasing their buying power. They are demanding more and better products in home textile fields, as well. They are both value and quality centered buyers rather than being focused on prices. In line with growing demand, number of producers have also been increased by %23 and their productions by % 77 during the last five years.”

7,1Turkey ranks fourth in world in home textiles

TETSIAD, Turkish Home Textile Industrialists’ and Businessmen’s Association, informed that Turkish home textile exports ranked fourth in the world with its 3.6 percent share and 3.3 billion dollars of sales.

Data on home textiles exports proves the success of the industry. The stationary period of world trade that started in 2008 is ended and the industry reached its earlier volume for sales in 2012. The sales keep the rising trend by the end of 2012. World home textile industries have increased its total exports up to 91.3 billion dollars, 7 percent increase, at the end of year 2013. It was 85.3 billion dollars in 2012. Exports of Turkish producers in home textiles have a share of 3.6 percent in world exports and totaled to 3.3 billion dollars.

Being a powerful competitor in world home textile markets Turkish home textile products are sold in hundreds of export markets with their proven qualities. Turkey is no longer competes in global markets on prices, instead it plays on quality and value. China has the largest share in home textile exports in the world and is followed by India, Pakistan, Turkey, South Korea, Germany, Taiwan, Italy, USA, Belgium, Japan and France, respectively.

Target for 2023, 10 bn

Yasar Kucukcalik, President of TETSIAD said, “In 2013, Turkey has managed to keep its fourth rank in world home textile products exports as it was in 2012. Our share in world exports is 3.6 percent and our exports are 3.3 billion dollars. Additionally, when the coffer trade with our neighbors is added, the share of Turkey goes up to 6 percent.

“Being one of the most important player in world home textile industries Turkey competes in global markets not with its prices instead with its quality and value added. During the last half decade, the industry has changed its product composition by quitting common products and adding higher value innovative products produced with qualified staff, knowledge and technology. The average cost of general exports is about 1.5 dollar per kilogram. However, the home textile industry’s has 10.5 dollar per kg. average price for exports. We, as the association, keep our efforts to support exports and exporters in world markets. Our target for this year is 3.8 billion dollars and 10 billion dollars of exports for the year 2023, the centennial of Turkish Republic.

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Turkish home textile industry decorates the world

Turkish home textile industry is a growing, dynamic and developing sector both with its production and sales; domestic and foreign trade volume. At the end of 2013, the total exports of textile and clothing of Turkey was recorded as USD 25.8 billion. Total textile exports of Turkey are 8,4 billion USD. Total Home Textile exports of Turkey are recorded as 3,1 billion USD. Towels, bed sheets, curtain fabric, bathrobes, the other furnishing articles, curtains, interior blinds, curtain and bed valances and upholstery fabrics are the main export articles.

The home textile sector in Turkey has sustained its development as a branch of textile and garment industry. This venture, which began with the weaving industry in Anatolia, has become famous with weaving in a number of regions.These include the Buldan Fabric of Denizli, the Silk of Bursa and Çorum’s Kargı Fabric, just to name a few. The factory constructed in İzmit, or the “Hereke Fabrİka-i Hümayün”, has throughout its 150-year history pioneered the production of many towel textile goods extending from silk weaving to carpets, from clothing to socks. With the jacquard workbenches, introduced from France in 1850, production of the fabrics for flooring and curtains today has become an important and indispensable part of home textile. After 1990, the home textile sector developed dramatically and Turkish home textile products have reached a position in which they can comfortably compete in world markets

The main reasons for this are a huge variety in fabric and design, production with latest technology, utilization of innovative and modern design and motifs, as well as a combination of the highest-level quality and reasonable prices.Today in Turkey, all types of home textile goods are being manufactured and Turkish home textile production is progressing on the road to becoming one of the leading markets thanks to greater product variety and excellence in quality.

The Turkish home textiles industry has recently achieved success in dealing and combating with the negative aspects of the global economic crisis. Turkey is one of the major centers setting the trends and fashion in the global home textiles industry and Turkey is one of the world’s top three exporters of home textiles, with 5% global market share. Turkish home textiles possess some critically unique features. Primarily, the sector, having a very strong quality image abroad, has a machinery park with the latest technology and an infrastructure with a flexible working style and a highly qualified labor force which can produce a wide range of products. The “Turkish Home Textile Sector”, unlike contracting manufacturers of only name brands – as in many divisions of textile; is one of the brilliant sectors with its design, product technology, R&D investments, production capacity and its worldwide brand names. Today, Turkey is exporting its own special collections to mature markets such as EU & USA and also exporting to rising markets such as CIS, Far East and The Middle East. In 2011, its export volume surpassed 3 billion dollars.2

The sector offers highly quality production in a global market with its capacity, technology, quality and trend creating designs and is raising its market share by increasing promotion and marketing activities. Among the main factors providing success in the sector, is brand creation. Today, it is apparent that the companies which truly ascend in terms of their brands become more powerful in the international arena. Furthermore, adapting to high value-added quality products, participation in international fairs in order to introduce Turkish home textile products, consideration of intellectual property rights, human health, environment and total quality management issues also aid in increasing the competitiveness in the sector.
High scale companies acquire the highest-level quality in all stages of production by integrating the production process from fiber and fabric manufacture to product design, painting, finishing and sewing. This process has brought the companies acting in the home textile sector to very key positions in Europe and worldwide.

Some facts:

The machinery park established to produce embroidery and guipure in Turkey is the largest machinery park in the world.

 The largest bedding factory in Europe is in Turkey.

Turkey is one of the top three suppliers of curtains and embroidery in Europe, and is also one of the top three global suppliers of towels.

 All of these companies run at high capacity, using modern technology and a highly qualified labor-force with well-trained human resource representatives. The success that this industry has gained in international trade is a result of the hard work of small and medium sized firms as well as large, modern and vertically integrated companies.

3According to data from Turkish Statistics Institute, more than 5500 companies are active in production in the home textile industry. The major centers of production are İstanbul, Denizli, Bursa, Izmir and Usak. Concentrated production of net lace and sheets are centered in Bursa and Istanbul and that of blanket weaving in Usak

The most important events in terms of providing accessibility to foreign buyers are the various exhibitions and fairs. The trend of growth in the sector is increasing daily with intensified involvement of the sector in the fairs in a greater attempt to introduce itself and market its products.

t the end of 2011, the total exports of textile and clothing of Turkey is recorded as 24 billion USD. Total textile exports of Turkey are 8 billion USD. Total Home Textile exports of Turkey are recorded as 3 billion USD. Towels, bed sheets, curtain fabric, bathrobes, the other furnishing articles, curtains, interior blinds, curtain and bed valances and upholstery fabrics are the main export articles.

Main export products among the Turkish Home Textile products (2011) *

1. Towels, 634 million dollars

2. Bed sheets, 600 million dollars

3. Curtain Fabric, 390 million dollars

4. Home Tex. – Other items 387 million dollars

5. The Other Furnishing Articles, 303 million dollars

Turkish Home Textile Exports By Country (The first five in 2011) * 

Germany, 712 million dollars (22%)

Russian Federation, 302 million dollars (16%)
2. United States of America, 225 million dollars (7%)

France, 203 million dollars (9%)

Iran, 153 million dollars (3%)

*Source: Turkish Ministry of Economy

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