Milan, February 26, 2026 – Keywords Design, a communications, consultancy and marketing agency specializing in the furniture design and architecture sectors, has been appointed communications consultant for the 33rd edition of Proposte fair, the world preview of furnishing textiles, taking place from 5 to 7 May 2026 at Villa Erba in Cernobbio (Como).
Working in synergy with the fair’s management and its new presidency, the agency will support the organization with the aim of making an event—already internationally recognized as a benchmark for the industry—even more dynamic, content-rich, and increasingly effective for both visitors and exhibitors.
Keywords Design will assist with the creative direction of the exhibition and supervise the full range of communication activities, including the international press office, media partnership activations, direct marketing, social media management, and digital advertising.
The objective of the collaboration is to contribute in a tangible and value-driven way to the development of a calendar of initiatives and communication actions capable of increasing Proposte’s brand awareness, strengthening its contemporary and appealing positioning, and fostering growth in visitor traffic and, in part, exhibitor participation.
Proposte is an international B2B trade fair dedicated to furnishing textiles and, for 33 years, has distinguished itself as a highly specialized, top-quality event. The 2026 edition will host 87 exhibiting companies from 14 countries, selected among the most qualified direct manufacturers of furnishing fabrics, curtains, trimmings, and wallcoverings. Exhibitors are chosen for their professional credentials, integrity, and ongoing commitment to aesthetic and technological research and innovation.
Proposte has always been a free-admission trade fair reserved for industry professionals, including textile editors, upholstered furniture manufacturers, wholesalers, converters, large-scale retail chains, contract operators, and architecture and interior design firms. Since 1993, the fair has welcomed more than 194,000 visitors and over 250 exhibitors across its past editions, underscoring its strategic role as a global platform for business, networking, and trends in the furnishing textiles sector.
