As an attendee to 23-year old Proposte for 11 years I know a lot about this specialty show but I wanted to have the most accurate information for our readers. For this purpose I interviewed Mr. Massimo Mosiello, general manager of Proposte, on Friday 2016, the last of the show this year.
What makes Proposte unique when compared with other fairs?
There are many factors which differ Proposte from other shows. First of all we are very strict on accepting a company as an exhibitor.
What are your criteria for accepting exhibitors?
First of all, it has to be a manufacturer. No matter how quality sample they submit, we don’t accept importers or traders. Secondly we take their samples and check for quality. We care for their capacity, manufacturing facilities, number of employees and their customer portfolio and profile.
Is it important to know their clientele?
Yes, it is a factor for us to know if they are selling to prestigious companies. Their clientele shows us their quality and respectfulness.
As a European-only show you wouldn’t accept any other companies to the show but since last year you have some none-European exhibitors including three Turkish brands? How has this happened?
In fact those three Turkish brands are the only non-European exhibitors but we made this decision last year. When you look at those three names, Vanelli is a world brand. It has many innovation awards from even European organizations. Marteks has an excellent collection. Penelope is the same. We may accept companies from other countries, too. There is a Moroccan fabric manufacturer who makes very quality products. There are some Indian and Turkish manufacturers that can comply with the criteria of Proposte. If we have place, we may accept them in our show, however, there is already a waiting list. But the general rule is that a Proposte exhibitor should comply with our standards.
What about the International Observatory scattered around?
They are very good for Proposte too. They add more value. Everything is for visitors and buyers. When they come for Proposte, they have more choices because there are some high-end companies among them and there are middle level quality manufacturers. Some of the buyers need middle level rather than top level quality. So, this is very good for everybody. There is another important factor: having many companies at International Observatory section gives us the opportunity to evaluate for having them inside Proposte in the future. We see their collection, we know the company better and we make our decision easier in accepting or refusing their application.
Do you have a plan to open the show to the world? A Proposte Shanghai or New York or Istanbul, for instance?
That could be in the future. We have similar organisations in my other profession at a Milan-based exhibition company. We make apparel shows in Shanghai and New York. Proposte may also consider similar openings in the future but it is not on our closer agenda.
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