Archive | Interviews

Proposte poised for business, pleasure and prestige


The fabric and curtain show of Como, Italy, never steps backwards from its strictly controlled selective principles and this makes it a legendary event.

It is always more than a trade show. It is a pleasurable event where you can enjoy your best vacation, you can get inspired and motivated to develop your new collection, and you can generate a great volume of business and trade.


There are some one hundred lucky European companies accepted inside the show area of ancient Villa Erba. There are hundreds of others only can imagine to be accepted inside the show.

The world economy has been going through a tough time in recent years. Europe is one of the main regions hit by the crisis and Italy is no exception. Still, Proposte stands straight. It has almost not lost anything and it seems this show will be better thanks to its management, location and established prestige.

We conducted an exclusive interview with Mr. Massimo Mosiello, General Manager of Proposte Srl. He is very assertive on the position of this legendary show. Full text of the interview follows:

You enjoyed the 25th edition of Proposte recording a big success. Considering the economic situation in Italy and Europe, what are your expectations for Proposte 2018? 

PROPOSTE has always worked in a perspective of selection and qualification of the participating companies and of the innovative collections presented. This is the real formula that has determined and confirmed the success of the exhibition for 25 editions. The overall trend of the specific reference market has certainly affected the various editions but the quality level of the products that are presented, in worldwide exclusive, means that the exhibition proved to be an indispensable appointment in the trade fair system. We have just started organizing the 2018 edition and, of course, we hope to reconfirm the good performance recorded in the past.

The internationality of the show increased in 2017. Will it continue in 2018 and are you doing any special promotional works to increase it?

Proposte was born as an international fair and it has been able, edition after edition, to expand the European participation to reach, in the latest editions, a proportion of about 50% between Italian and foreign exhibitors. Its internationality has grown recently with the opening to the global markets, first Turkish and then American.
We evaluate from time to time the requests of participation that we receive and the confirmations can be given on the basis of organizational needs, exhibition and cultural planning, to ensure the development of an high international quality exhibition.
We will see whether the future will hold the participation of qualified companies from other countries around the world.
Of course, our work also addresses the customers. I am proud to say that the visitors of Proposte come from more than 70 countries in the world and that the percentage of foreign visitors is around 70%.


Is there any new development at International Observatory?

International Observatory was born with the aim of responding to all those companies that cannot find space within the Exhibition Center of Proposte and to prevent individual companies from finding locations scattered around the territory without an order or an exhibition planning.
It was a new challenge, carried out by one of the two promoters of Proposte – Ascontex Promozioni – which has proved to be very functional and successful, thanks to the provided services and thanks to the direct link between Proposte and the locations of International Observatory.
It is our intention to continue on this path, raising the quality of the exhibitors.


Shall we see any new theme or event at Proposte this year? 

We will definitely give you news in the coming months.

Are you considering a foreign edition of Proposte in another place of the world?

Our organization is always careful to evaluate global market trends and the best positioning at country level too. If there are evolutions, they will not be in the upcoming future.

#Proposte, #prestige, # Interviews

Posted in Interviews

“Design Trends by Milou Ket”



‘’Milou Ket gives insight into her new Interiors book, edition 2018/2019.”




In her new book for 2018/2019 Milou Ket shows the most influential international themes. The book contains both summer and winter themes. There are six themes featured, all with their corresponding color cards. For weavers, printers and spinners there is a special box with colors, meant for the interior, contract and hospitality market, where cotton yarns are dyed after specification. Besides that, there is a list of the compatible Pantone® cotton colors. Every theme is shown with its corresponding color card, plus more than 200 inspiring materials that match the themes in color and character.

Also this year color has been the starting point to compose the book.


In this time of transformation, the interest to explore sustainability and innovation will continue. Designers are researching our resources and experiment with natural materials, such as algae en funghi, minerals and discover long forgotten procedures. And try to find alternative materials.

In general the interior has become more colorful. White is important, but we see also a few very light pastel colors. They can be combined with the range of bright pastel colors, and even with an accent of the bright colors. In multicolor combinations then also a darker color is added for more definition. But now also darker, moody colors are accepted, mainly in shades of blue and blue green. Our interior shows traces of wear and use. Textures, aged and worn aspects give a sense of warmth and familiarity to the interior.


The first theme, with white and very light neutral colors and some refined cool pastel colors, is called “Where Serenity Reigns”, to create a peaceful environment. The second theme, “Acid Transformation”, is influenced by fresh, bright pastel colors, inspired by candy for geometric or more organic design. The third theme, called “Around the World” is based on the mix of influences from all over the world. Deep, warm colors prevail, but also the materials are rich, such as velvets. In the fourth theme “High Voltage” primary and bright colors prevail and are the base of a more colorful interpretation. Here black and white are added for more definition. In the theme “Nature’s Calling” we see the influence from nature in shades of green, but also in blue water shades, combining old and new, sometimes combined with an industrial setting. In the theme “Eclectic Luxury” we see luxurious, as well as eclectic influences combined with historical ideas, for a direction with a dark base in combination with more brilliant colors.


xr11. Where Serenity Reigns


The first theme is called “Where Serenity Reigns”. It is a theme with a quiet, cosy atmosphere, our own safe heaven where we can relax, and distract ourselves from the noisy world, truly our home. We are looking for consolation and security, and especially here we see an interest in textiles. Nature plays an important role. Materials are very important, because they are strongly linked to effects of textures. Warm felt, heavy textured knits, fur, suede, wood and leather, are opposed to smooth materials. Especially materials with a pile give character to products, such as velvets and the interest in rugs and carpets. The materials are often lightweight, but bulky. They often show a protective effect, are soft, airy and padded. There are interesting products with acoustic properties, such as felt tiles in interesting shapes. The shapes of furniture is soft and rounded. We will see more color in our interiors, in cool pastel colors. Often unexpected or accidental oxydation, the effect of time and weather determines the appearance of products, marbling, stone and natural effects.


Besides some neutral colors, we will see more color in the interior. Especially soft pink will be important. Often we see that different shades and intensities are combined for an interesting effects. As colors we see: Greyish Blue, Greyish Green, Greyish Lilac, Cream Pink, White, Yellow Beige, Light Taupe and Light Camel. The combination of black and white will continue, but not as strong as before and will be applied in finer effects. Color ranges can be combined, but this range is the base.


xr22. Acid Transformation


This direction is called “Acid Transformation” as the colors are almost as acid like sweet candy. Gradients and watercolor effects are important ways of decorating products. We also see aquarelle prints, spots and stains. In this theme we see more synthetic influences, inspired by the 50-ties and -70-ties with rubber, silicone, plastic, dichroic and colored glass and porcelain. Transparency combined with opaque, and iridescence are important in rounded “blob” shapes, but also in facetted design with hard edges. Colors can overlap each other to obtain interesting shades. Also here accidental ways of decorating are important, aging or shifting of materials. We see often very airy shapes in this styling direction, with furniture made out of metal wire, for an airy effect. Furniture is often upholstered by airy, padded materials. The candy colors only add to that special effect. A special, popular category are the printed flower designs, for bedding, pillows, sometimes out of scale. Handwritten text adds a certain casual touch to prints.


The pastel colors for this styling direction are fresh and cheerful, reminiscent of fruits and candy and much stronger than we have seen before. Especially pinks are striking. As colors we see Pastel Lemon, Pastel Lime, Light Lipstick, Pastel Lilac, Lipstick Pink, Pastel Pink, Pastel Blues and Pastel Turquoise. These colors are added as accents to the previous range, or may be combined with darker shades for more effect. Colors can be almost layered, from very light to medium, strong or dark.


xr33. Around the World


In almost all large cities in the world, people from different ethnic backgrounds live together, and leave a mark by sharing their different backgrounds while cooking or making music. They influence each other. We also travel a lot, and bring home memories from our travels. In this way we see a renewed interest and appreciation in hand-made products, and old crafts that are revived, or combined with modern techniques. Also the different shades of wood are important. Organic products such as leather and suede, wood, fringes, irregularities, old techniques such as shibori, wood work, marbling, raffia, etc. are popular again. Natural fibers are popular, such as bamboo, pineapple fiber, sea grass etc. Sometimes we see an unconventional combining of different weaves and prints, of with animal prints, inspired by African people, by Aboriginals or influences from the Far East, especially Japan and China. Indigo dyes, shibori techniques and other old crafts regain popularity again. Chalk paint is used to paint the house in an uneven way.


For this direction the colors are warm and rich and remind us of earth colors, of clay and pottery, or the autumn. As colors we see Amber, Light Terra Cotta, Faded Beige, Bleached Blue, Clay Brown, Warm Red, Peacock and Reddish Brown. These colors can be combined as well with the range of bright colors. Sometimes a pink color is added, or we see a kind of tomato red. Brown is an important background color, light beige will be used to highlight a product and may not be missed.


xr44. High Voltage


Modern art is an important source of inspiration for this style direction, called “High Voltage”. Especially the Memphis movement is an influence. Strong and bold contrast, with the addition of black and white plays a role. Mostly we see facets, geometry and graphical ideas. We see an interest in colored glass products, often with overlapping color, reminiscent of stained glass windows. Also mirrors are used to paint on. Popular products are executed in various rainbow colors and are offered as modules, for instance chairs, but also seating elements and bookcase elements. Besides that, these bright colors are used for outdoor products to evoke a sunny, summery atmosphere. There is also interest in cheerful African products. In prints designers make use of accidental effects, with spots and stains and bright color splashes. This direction is important for accessories, rugs and carpets, ceramics and glass, but now also for bold color statements of painted walls.


Color, mainly primary and bright colors are the base of this color range, often used as variation of the same product. As colors we see Acid Yellow, Bright Orange, Candy Pink, Bright Red, Turquoise, Bright Green, Cobalt Blue and Purple. They can be applied in strong contrast or tone in tone. In the interior they are also important as paint colors, for a single wall. Black and white are often added for more definition, and to bring the necessary contrast. Also these colors are combined with darker colors, and are used as well in combination with light and brighter pastels.


xr55. Nature’s Calling


In this style direction, called “Nature’s Calling”, we see how natural elements, with lots of greens, are combined with industrial elements, old and faded, worn and aged. Old and new are combined. Flora and fauna and botanical ideas play an important role, but we see a shift towards more exotic elements. There is interest in prints for the colonial history of exotic places with palm trees and ideas derived from old engravings. Whole landscapes are depicted. Digital techniques make it possible to imitate all these effects. We see that especially in large digitally printed wall murals. Materials take a major role, are often imitated and should show traces of use. Piles, textures, relief, and high/low effects are important, think of suede, velvets and acoustic materials, such as felt. Also in carpets, digital techniques and laser cutting are quite new. Designers continue to be fascinated by experiments with materials and natural elements, such as oxidation, the weather, the tide, seas and clouds. And make use of accidental designs.


These shades of green and blues evoke a soft natural organic atmosphere, reminiscent of the greens from nature and the blues from water. As colors we see Greenish Yellow, Soft Green, Light Olive, Blueish Green, Greenish Blue, Golden Green, Olive Green and Bronze Green, a kind of Khaki. Because textures are so important, the result is very lively, with highlights and shadows. It is possible to combine these colors with the blues and greens of our other style directions for an interesting effect, either pastels or bright accents.


xr66. Eclectic Luxury


In this direction we see historical influences, inspired by “The Golden Age”, visible in realistic painted flowers on a dark ground and in historic portraits. These portraits are often traditional ones of about for instance animals, but with a humorous twist. Also we see images of the universe and galaxies. We see products made of metallics, sometimes oxidized, such as gold, copper, bronze, brass and silver. The colors in this style direction are dark and moody, but are combined with a few brighter accents, like stars in the night. When there are combinations with metallics we also see an interest coming up for Art Deco influences from the 1920-ies. Graphic black and white will be continued. We will see graphic interpretations with letters and quotes, or other applications such as spots and stains, hazy images of landscapes. Also fine defused lines. Sometimes nature can be a source of inspirations such as the tide, the weather, the moon, rocks and marbled surfaces.


Here dark and moody colors prevail: they are the background for more brilliant colors that shine like stars in the night. As colors we see: Deep Cyan, Deep Blue, Deep Peacock, Navy Blue, Deep Fuchsia, Warm Brown, Dark Grey and Black. Often the blues are used tone-in tone, blues and greens are combined for an interesting effect. Also Purple, from our High Voltage range can be added, especially in combination with Deep Fuchsia. Also Warm Red, from our theme “Around the World” would fit into this range of dark colors to evoke a nice rich effect.

Posted in Interviews, Sector News

Nine exciting interior décor fall trends you don’t want to miss


Fall is a beautiful season! All the stunning colors nature presents us with, warm beverages and cozy nights in. It’s that time of the year we all start to spend more time indoors again. And who wouldn’t want the indoors to look as beautiful as ever?
Trends around this time tend to go through a complete renovation, although some elements from last seasons may remain. It’s that time of the year when everyone wants to update their wardrobes and their homes, getting it ready for the upcoming holiday season.

This year, the trends are all over the place. Marble continues to take stand and the colors and fabrics are very adapted to all the cozy needs this new season brings. Below is an interior décor interpretation by LUXXU, a reference brand not only in Luxury Lighting Design, but also in Quality and Innovation Furniture Design. LUXXU’s world is all about exclusivity and dedication, gathering the classic and modern design expressed in its high-quality materials.
A design not only to enjoy but also to live for! The nine fall trends:


As in the previous seasons, marble will continue to make a statement during the Fall. This time the trendiest items will be marble tables and countertops. If you’d like to hop on board with this trend a marble center table, as the Beyond, is a great option. It’s as beautiful as practical as it provides storage.





During Fall, we all want to make our homes as cozy as possible. For this purpose, textures take a leading role, as fabrics can add great comfort to a home. A tufted chair in a rich fabric, such as velvet can add a lot of texture to an interior. Check the Charla Dining Chair and turn your dining room into the most fall ready room of the house. It’s also in a great fall color.





A huge trend is using navy blue as a state- ment color. As it is a soothing color it looks good in every room, from the bathroom to the bedroom, from the kitchen to the office. It looks best with white, grey and gold. A gold pendant lamp like the Burj would make the blue pop!






Although this is not a new trend, just take a look at all the metallic clothing items out there, it will be a huge statement in the Fall! You can opt for hues, as the Draycott pendat lamps, or a full on interior in metal- lic tones, such as gold. The best part is that you can use it in any room of the house!

Even in the kitchen.




lu55- VELVET

As it was mentioned, Fall is the season for cozy fabrics! And what combines best coziness and style than velvet? A velvet stool such as the Noir is a great option, as it’s a subtle item that you can move around the house.





Entryways and foyers are a huge part of our homes! We don’t even realize how much it can say about us and our décor style. If you’d like to keep things fresh in this area, catch up with this trend and give your entryway the styling it deserves. Pen- dant lamps, as the Waterfall, can be a great choice as they give the most unique look. To make it fall ready you can add a fur rug and a few decorative items in fall colors.





Gold is a huge trend! But it’s not the easi- est color to incorporate in your home. Try to start small with a glamorous pendant lamp, as the Babel, or a side table. You can place it next to a comfy armchair by the fireplace and have a spot ready for all the fall reading sessions.






These are not a new trend, but that doesn’t mean they aren’t as important. Round mirrors with a twist are especially on trend! They can add a touch of exclu- sivity to any interior setting and the best things about mirrors is that they are as practical as they are beautiful. The Darian Mirror, with subtle hints of gold is an amaz- ing choice.






One of the biggest trends for the next season are jewel tones! Emerald green, rich purples and reds. It’s one of the most luxurious trends but use it carefully as it may overwhelm the room you put it in. A great color pairing with emerald green is black and gold. The Waterfall Round sus- pension is a great choice!

Make your home Fall ready with these new trends!


Posted in Company News, Interviews

Intertextile Shanghai Home Textiles to inspire professionals and trigger the trade!



Seven country and region pavilions take part. Led by UIB (Uludag Exporters’ Association), 18

Turkish firms will showcase their products on a total area of 701 sqm.


* A full array of home textile products in distinctive product zones


Intertextile Shanghai Home Textiles is the gateway to Asia’s home living market. It is Asia’s leading home textile event which is held from 23 – 26 August, 2017 at the National Exhibition and Convention Center (Shanghai), Shanghai, China. It is a dynamic platform for industry professionals to source and to gain design inspirations through the conveniently structured product displays and the fringe program. In 2016, 1,158 exhibitors and 37,779 visitors joined the event. This year among the over 1,200 exhibitors, seven country and region pavilions as well as four domestic regional pavilions are formed to maximize companies’ exposure to visitors. The international pavilions which include Belgium, India, Korea, Morocco, Pakistan, Taiwan and Turkey are bringing their specialized products to the show, while domestic pavilions composed of Haining, Shaoxing, Tongxiang and Yuhang present even more fabric options to buyers.


UIB (Uludag Exporters’ Association) organizes the Turkish national participation in this important event. There will be 18 Turkish exhibitors and a 25 sqm info stand as well as a 50 sqm Turkey booth to promote world famous Turkish home textiles with the concept and motto of “Turkey – Discover The Potential” with reflections of Turkish cultural values in such areas as art, philosophy, sports, cuisine and tourism.

The seven pavilions have been long-term participants at the fair. Indian exhibitors, for instance, are specialists in rugs, bath mats, throws, shawls, handloom carpet and handmade rugs predominantly made out of 100% cotton and also blended fibers. Korean companies at the fair specialize in fashionable microfiber fabrics, polyester blankets and curtain fabrics, and will also demonstrate a full range of machine-made natural dyed sewing products. Exhibitors in the Pakistan Pavilion excel at bedding products, and will feature bed sheets produced with 100% combed and carded cotton or bamboo cotton. Pakistani companies have also developed a reversible stitching technique for bed sheet sets that helps save water and electricity. The Taiwan Pavilion will showcase eco-friendly fabrics and yarn with features including anti-odor, anti-ultraviolet, black-out, fire-retardant and fireproof, water repellent and more.

The presence of non-Asian pavilions including Belgium, Morocco and Turkey further reveals exhibitors’ enthusiasm towards the Asian market and their recognition of Intertextile Shanghai Home Textiles’ leading position in the region. The Belgian group excels at upgrading fabrics with backing, laminations and fire retardant properties, while pavilion members will also present quality fabrics which are widely applied on decorative pillows, lampshades and other hospitality upholstery. The Morocco Pavilion comes this year to display their uniquely designed fabrics with embroidery, geometric shapes and ornamentation. And the Turkey Pavilion joins again with quality products including towels, bed sheets, curtain fabrics, bathrobes, furnishing articles, curtains, interior blinds, bed valances and upholstery fabrics with original designs and made with eco-friendly technologies.


inter2A full array of home textile products in featured product zones

The wide range of home textile products under featured product zones is one of the reasons the fair attracts buyers from around 100 countries. The show features a strong lineup of worldwide upholstery fabrics suppliers like Alhambra, CASAMANCE, Designers Guild, JAB Anstoetz, Mark Alexander, Prestigious Textiles and Zinc Textile in the Editors Zone, while other renowned brands such as Aico Home, Culp, D Décor, GM Syntex, Enzodegli Angiuoni, Haining Qianbaihui, Hexin, Huatex, Maya Fabric and Yuanzhicheng will be in the Upholstery Zone.

A variety of machine-made and handmade carpets from Afghanistan, China, India and Pakistan are also on offer. Among a large number of their quality compatriots, Chinese suppliers strive to impress customers by incorporating innovative materials into their carpets. Carpet producer COC Group uses advanced production technology to produce carpets made from various materials such as pure wool, acrylic wool, wool-polyester, polypropylene monofilament yarn and spun silk. In 2014, they were authorized by DuPont to apply Sorona fiber to their carpets. They will be promoting their new carpet collection with soft texture, durable color and dirt resistance properties in the fair.

Haima Carpet is another exhibitor who endeavor to satisfy clients by providing personalized products. Being one of the leading carpet manufacturers in China, Haima sells their carpets to more than 50 countries over five continents. Haima carpets are also installed in over 1,000 worldwide five stars hotels. This year, they will be featuring two major carpet collections including handmade New Zealand wool carpets and raw silk nylon carpet.

In response to the prevalence of the Smart Home concept in China, leading industry experts like Somfy, Shidian, Huatong, Nanhai Yongfeng and Xu Sheng will present their advanced sun protection system and electric curtains. Other fine product producers including wallcoverings and bedding & toweling can be found as well. Digital printing factories such as DIGITEX and MS Printing Solutions will also introduce their latest printing technology. Four domestic industry experts including Wuxi Pengda, All-Nice Coated Production (Suzhou), Kunshan Caidu and Shanghai Twinjet will demonstrate the printing process onsite in the Digital Printing Micro Factory. Buyers can also source avant-garde and exclusive textile collections from global textile design studios in the Textile Design Zone.

Intertextile Shanghai Home Textiles – Autumn Edition is organized by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).


2018/19 China Home Textile Trends

This year, trend area will be organised by “China Home Textile Association, The Department of Home Textile Trend Research and Promotion” and “Concept & Style Fashion Project Group Italy”.

borThey shared their knowledge, their inspirations and exchanged their visions of trend evolutions considering consumer demand, retail expertise and contract market or new technologies. Four themes have been developed to express this spirit in 2018 home textile trend, which are: Down To Earth, Connected Senses, No Borders and Re-Thinker.


“China Home Textile Association, The Department of Home Textile Trend Research and Promotion” and “Concept & Style Fashion Project Group Italy” in-charge of the concept, design and set-up of the trend area, and will share the 2018 home textile trend to public during Intertextile Shanghai Home Textiles – Autumn Edition 2017.

They shared their knowledge, their inspirations and exchanged their visions of trend evolutions considering consumer demand, retail expertise and contract market or new technologies. Four themes have been developed to express this spirit in 2018 home textile trend, which are: “Down To Earth”, “Connected Senses”, “No Borders” and “Re-Thinker”.

In order to boost the growth of the China Home textile market, China Home Textile Association would like to invite exhibitors to submitted their exhibits and display in the trend area which is an outstanding display area to present your products to buyers, extend the exposure beyond your booth. It is definitely an additional promotion opportunity you won’t want to miss!


Down to Earth

downThe trend is inspired by nature and the desire to connect with it. The tension generated by the increasing pervasiveness of digital screens and their sterility, leads to research an earthly connection, with roots and experience in nature.

The interest for the origin of materials, methods of production and use of resources increases, with a renewed interest, the local roots and typical characteristics. The elements of recycling, the wastes from producing of natural materials, are proposed again in unusual solutions. Poor and industrial products are juxtaposed to handcrafted applications. The evocative aspects of matter, its expressive aspects, are transformed from the mixture between synthetic and natural. The research of armony and symbiosis with the natural world guides materials to the exaltation of tactile, surfaces are however less rough and contemporary.

The colours indicate a particular attention to the natural world. They reflect the attempt to reconnect the surrounding environment and the increasing value of products created from recycled materials.

The palette consists of tonalities that convey calm and quietness, mixed with others expressing all the energy and vitality of the primitive environment.


Connected Senses

connectThe digital revolution began with the transformation and transposition of an increasing number of “real life” activities in expressibile functions through digital entities.

Nowadays, the opposite trend is becoming more and more evident: the virtual is revealing itself in the physical world.

In response to the experience economy, the digital will incorporate more and more physical world and the so-called “phygital” will permeate the design to make it more realistic and emotionally fascinating. The concept of nature extends to include the wonders of virtual reality.

This technological change has modified the way we interact and contributed to modify the same perception of the world, changing the relationship between visible and invisible, material and immaterial. This change contributed to the birth of a new digital exoticism.

The trend examinates an hyper-digitalized nature , a new psychedelic imagery, both real and surreal.

The palette consists of mostly clear and cold tonalities which recall digital sceneries. Holographic colours occur and enhance in contrast with black or the dark red-purple colour.


No Borders

noborderThe multifaceted urban contest and the network are changing the way we perceive communities, identities and the way how we pass a cultural substance.

Lost into an omnivorous and composite mixture constantly projected in the totality, the culture and its projects have become transnational. While the risk is to level sensibilities and different heritages, on the other hand there is the opportunity to create something unexpected which refers to specific roots but has also assumed additional incentives and influences, coming to express the stratified complexity of urban contexts.

The coexisting variety makes an unusual contemporary and innovative reworked version of traditional and historical specific patrimonies, generating eclectic and hybrid modifications of traditional handicraft and contemporary design, between ethnic and urban. The shades that always remind of the tribal life evolve and integrate into new urban contexts.

Red and orange, traditionally very warm colours in these settings, change to colder tonalities influenced by the city environment. Dusty nuances of aviation blue and old rose complete the palette.



RethinkerWe are in a period of transition, we eliminate the excesses to come to the lightness of being. We discover again the value of timeless classics which are reinvented for the future. We have a conjunction of the memory to a future already existing. We manipulate the history of the object without considering its temporal connotations, enlarging its life and making the object more precious precisely by virtue of that intervention.

We invest in products that have style and quality characteristics and get better with passing of time. Products are made to last or they are introduced in the circular economy.

Materials and classic products are enforced by innovative finishings and performance materials: sustainability becomes sophisticated, handcrafted details are introduced on mass products. We will start to buy, to buy less.

The colors of this trend are mainly clear and delicate. The range goes from pale pink to cream and water-green, with darker colors and others deeper as claret, navy-blue or forest-green.


Posted in Interviews, Sector News

Aydin Textile enters new markets

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2Delivering its products to 60 countries, Aydin Tekstil targets to penetrate into new markets with trust and confidence.

One of the leading brands in the mattress textiles industry in Turkey continues to emphasize in exports. Having sales in 60 countries from America to Middle East the company aims to increase its number of markets. Sales manager of the company Berhan Kaya informed about their products and expressed his views on production and export activities in the mattress industry.

Will you furnish us with information about Aydin Tekstil? What are your major activities?
3Aydin Tekstil produces quality, technologic and natural products on high technology machinery in its integrated factory. Having a total quality concept, our company invests in human resources as well, keeps an eye on technology, and has deep-rooted assets for running in the future. It follows the latest trends and designs and develops its own style in the field of fabric production for mattress industry. The company also is sensitive to the ecology and human health. Its vision is to keep its leadership by being a distinguished firm and having high level of competitive advantage and to produce value both for the industry and national economy. Our values and human resources are our most valuable assets. We respect the rights of labor and have an organization composed of encircled teams from department to department and from individuals to individuals. It is important to pay their due rights to all people in teams, it is necessary for success to be shared by everybody in the firm. We are focused on solutions by sharing all problems that we have met.

How do you evaluate recent developments in the mattress industry in Turkey? As a manager of one of the leading companies in the sector, would you share your views in this regard?
4Mattress industry in Turkey is growing fast. 95 % of the products sold in Turkey are spring type, other 5 % share are foam type. Annual growth rate in the market is 7 % on average and the annual sales of the industry is about 69 million dollars. More than half of total exports are delivered to Europe and Middle East, including France, Germany and Holland. According to the data released by some representatives of the industry, about 3 million mattresses are sold to individual buyers and 1 million mattress are sold in bulk to hotels, hostels and hospitals. There are hotels and hospitals investments having about 800 thousand beds capacity, and these are regarded as a symbol for continuous development of the industry in the future.

IMG_4849What is your opinion about differences between designs and developments in Turkey and in the world? Is Turkey in a position to set the trends in fabrics for the mattress industries?
In a world that global competition gains momentum, it is important for any country to be successful in R&D activities and be a leader in the market. R&D is a job for those disciplined entrepreneurs who have curiosity and inspiration to make changes, and a high ability to act on their own aims. In this matter, education and eco-system for innovations are needed. There are an increasing demand for flexible, disciplined, hard working, and expert people in R&D markets. Countries and companies are trying to be distinguished in the market by having innovative and differentiated products to run ahead of their competitors. Activities in R&D and innovation fields in Turkey are improving at fast pace than the activities in other countries.

6 7 9

To which markets does Aydin Tekstil export its products? Are there any new markets in the horizon?
All markets and countries are our target in the world, as Turkey becomes a global player in the world. We have been exporting for many years. By now, our products have been sold in 60 countries. We aimed to enter new markets and to offer our brand and thrust to the people in these markets. England, America, Italy, Middle East, Poland and Russia are our major markets for exports.

#Aydin #Textile #mattress #exports #America #Middle_East #industry

Posted in Company News, Interviews

Contract fabrics from Akarca Textile

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Akarca Textile produces fabrics for decorative draperies, having its own designs and works with authoring companies in abroad.

Products that were designed by the company on the patterns purchased from abroad are reinterpreted and than sold to 70 countries for draperies. Irfan Bahadir, General manager of Akarca Textile, located in Bursa, informed about his company and his views on COHO fair.

Birol BahadırWhat is your position in the contract business as Akarca Textile?
We produce mainly fabrics for decorative draperies. Our product range covers varieties such as fabrics for background, for blinding and other kinds demanded by contractors. Actually, we produce fabrics for authoring companies in the world. They offer their collections as a book, and then we make annual contracts with them. We export to 70 countries in total.

How do you develop your products? Do your own patterns interpret in house?
Supply and demand is important in this matter. Mostly we buy patterns from abroad and interpret them in our design studio. The motives are then colored before offering to our buyers. Some of the authoring firms demand us when they saw our patterns in fairs. We may re-interpret some of our motifs for our buyers. We adjust the sizes, colors and structures of patterns as requested.  We do coupon works.

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How are your activities in export markets?
Exporting is a must in our business. You have to follow developments in foreign markets and seek for new motifs, qualities and yarns to produce new offerings for your customers. Our products are exported to European markets, Russia, Middle East, Australia, New Zealand, China, Japan and Thailand, totaling to 70 countries.

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Which markets do you want to enter?
We also were affected negatively by the problems in other sectors in the world. However, our business was not so bad. We headed to American and Canadian markets, rather then European markets. We keep our studies in these markets. But, European market is the most important. Fairs and visiting buyers are important in this regard. We have been in abroad at least three months each year.

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What do you think about the future of your industry?
The sector will maintain its position in the future. Especially our proximity to Europe is important. We can produce every product that has been produced in Italy. We make quality fabrics. The image of Made in Turkey has been settled.

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What do you have to say about COHO fair’s impact on your industry and the future of the fair?
At this first step, we do not expect much but it should be emphasized that the fair will make great strides in the future. It is especially beneficial for businesses in Bursa, because demand in contract business sector is on the rise. I think that, technical fabrics will be on the agenda more in the future. Customers are demanding special fabrics, having certificates for certain specifications, such as flame-resistant, anti-bacterial etc. We are now able to produce these kinds of fabrics in Bursa. So, this is another plus point for this fair. We are going to take our place in COHO fair with our special products used in the hotel industry.


#Akarca #Textile #fabrics #contract_business #export #European #market #COHO #fair #industry

Posted in Company News, Interviews

VOLENKA, innovation for lovers

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As an exporter of chic and quality products Oran Textile has been building up two brands namely Merzuka and Volenka.

Bu şekilde kesilmiş daha uygundurLocated in Denizli, Oran Textile has been successfully producing quality home textile products. Musa İNAÇ, General Manager of Oran Textile, detailed their operations.

Can you brief the history of your company and your activities?
Oran Textile is a family business founded in Denizli in 1994 to produce private brand textiles, towels and bathrobes that are sold both in the country and in abroad. Having its own brand Merzuka and a new one Volenka, we produce new product lines of pastel colors, unique patterns and chick accessories.

About export markets and targets of the company?
We are aware of the importance of exports both for our company and for national economy. Products having Merzuka brand is exported to Russia, Ukraine, Azerbaijan, Algeria and near and Middle Eastern countries. We try to overcome the problems caused by recent recession in world economy by developing new and different 1products. We keep trying to find new markets and new customers.

What is your policy of customer satisfaction?
It is the key for success, besides other words quality, service and price. Customers seek better products and lower prices. They also seek for instant opportunities. Customer satisfaction is to understand what the buyers’ needs and expectations are. We are keen on our quality, sales and after sales services, on reasonable prices.

On importance and participation in national and international fairs
We emphasize on both local and international trade fairs. They offer great benefit for us and for our customers. In regard, we are going to take part in İstanbul textile fairs and world fairs (İstanbul Home & Tex Fair and Algeria Decor Expo Fair)

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Targets for the year 2016
We created in 2015 Volenka brand quality service and reasonable price approach has been appreciated by our buyers, prospective distributors and customers.. we reached 80 distributors by the end of 2015 under Volenka brand. We plan to reach our brand in 200 stores in 2016

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Additional comments on the sector and activities
Textile industry is as important for Denizli as for the national economy. However, recent slow down in global economieshave affected to several industries including the textiles.We are trying to overcome the situation and turn it to ourfavorable advantage.

General Manager of Oran Textile Musa İNAÇ

#VOLENKA #Merzuka #Oran_Textile #home_textile #towels_bathrobes

Posted in Interviews

“We produce technologic machinery for our customers”

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Recently we have visited to the factory of Has Group in Corlu and have been informed about the company and its activities by Tamer Hasbay, chairman of the board.

2On general organization of the Group and its activities
By the year 2102 we have been operating in the market as Lafer Textile Machine company, a partnership with Italian partners. We as Turkish shareholders, we bought the shares of Italian’s and founded our company Has Group in 2010. Has Group started to produce machines by combining design, project, sales and after sales services under its umbrella aiming to become a technology based manufacturer. Our team and staff have been organized with an objective to be known as a technology company. Lately, we have been registered as the 250th R&D center in Turkey supported and approved by the Ministry of Science and Technology.
In this direction, we applied and accepted to be a member of VDMA, the Federation of Textile Machinery Producers in Germany. We established Has Group Academy that aims to train and educate about 10 young graduates for their managerial positions in our company in the future. Their education in their field of expertise will take four years to finish.

3On the relations with Lafer company
We have been thinking about redesigning our activities for becoming more professional in the business since 2005. We were employing professional advisors and board members since then. Lafer earned great profits in its activities in Turkey from 1995 to 2005. We have also learned a lot about the markets and businesses both in the country and abroad. We as Has Group wanted to be not only a local company but also a firm that is able to sell its machinery in export markets as well. Thus, we disengaged with Italians.
Presently we hit almost our targets. Our aim is to reach exports share from % 52 to % 60 at the end of the year.

4On the company’s export model and strategy in foreign countries
We assigned several countries to our representatives in America, Europe, Middle East, Turkey, Central Asia and Far East. Our representatives managed by regional sales manager, are active to find customers, provide trainings, support for maintenance and educations of labor in the companies that uses our machinery. Similar activities have been carried out in Bangladesh, in Brazil and in South Africa.


5On R&D and P&D activities
Research activities must be grouped into two: Research&Development, and Product&Development. We basically are after P&D. We try to find new ways and solutions for better machinery that will consume less energy, less water, less steam, less labor while producing more product. Updating our machinery to adapt them more to the demand of customers depending on the use of different fibers, yarns etc. In my opinion, industry should be after more production, more sales and more profits, so they have to develop products and processes for this aim. This is a social responsibility for them, as well.

6On new textiles and new projects and investments
We established a separate department to deal with technical textiles and carpets in our organization. We have got a good way in developing technologies for carpet and tarpaulin covering. We have serious projects in technical textile field.

8On fairs and fair activities in ITM2016
We participated all editions of ITM fairs. In my opinion, ITM has taken the place of ITMA that is held in several locations in Europe. ITM is more international than the other. We exhibited our R&D studies and promoted the machinery that we plan to produce in the future. We focused on our latest product that we developed with Scheider that can by managed online with a simple iPhone from any part of the world. It can be started, tested and its performance be gauged and measured from far away points. A brushing machine and a rope unwinding and cutting equipment, a filtering solution for chimneys has been showed in the fair.
_BDR9452We use every possible tools and media to promote ourselves and our products in several events including seminars, conferences and sponsorships. Lately we sponsored a seminar organized by IAV held in Kahramanmaras.

7On the activities and sales of Has Group after the separation from Lafer
About 210 machinery that we have produced by now are in the operation both in Turkey and in the world. 200 of them in Turkey, and the rest in abroad are active today. During a period of 20 years from 1996 to 2016, that is the year that we started our products in our facilities following the separation we have produced 1500 finishing machinery, thousand of them are working in Turkey. Breakdown of our sales and machinery used in several countries are being updated in our web site continuously.


#Has #Group #factory #machines #VDMA #company #export

Posted in Interviews

Better House stands for better sleep!

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2Better House is a Bosnian passion for home textiles and home fashion. It has very elegant products for those who care for lovely homes. We have recently conducted an exclusive interview with the manager of the company about their success story. Full text of the interview follows:

3Will you brief us about your company?
Better House was established in Bugojno city in Travnik Canton, Bosnia Herzogovina with an aim to be a producer of textile products in 2015. And started to produce in its factory of 3,000 sqm on a 5 thousand sqm land by employing more than 50 people.

4On product categories and production capacity
We basically have quilted cotton bed covers and embroidered bed covers in our product portfolio, which is expanding continuously. We also have sleep and linen sets in our product line. We are able to produce 200 thousand bed covers annually and it will be more in the future.5

On the production facility
We have ten units of 60-needle quilt machine, 30 units of electronic stitching machinery, cloth cutting platforms, spaces for storage, packaging and shipping area in our factory.
There are other facilities for the workers and staff such as dressing and dining rooms, etc.

On export markets and targeted countries
Presently we sold our products to the customers in Turkey and some Arab countries. In the future we aim to enter European and Russian markets.

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8On customer satisfaction policy of the company
Its basis is to be “customer oriented”. In line with demands and expectations of our customers we improve our processes continuously and aim to establish long-term relationships with our customers. We also keen on responding their needs and expectations fast and completely. We emphasize on keeping up to date about developments in our industry and keep product quality high. By working hard and planned we maintain the continuity of quality management system in the company.

9On the targets for 2016
Our aim for the year 2016 is to increase our capacity and quality by investing in R&D activities. We targeted 30% growth in 2016.

On additional comments
In parallel with the growing purchasing power of the people, demand for home textile products is also growing fast. Those who produce attractive products that aim to get their preferences will be successful in the market.


HJ-5-(716)-2 HJ-5-(1230)


#Better_House #better_sleep #home_textile #quilt_machine

Posted in Interviews

TLC, a respectful name in curtain business

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TLC Tekstil Mefruşat is an experienced name in the drapery business. We have recently interviewed Hızır Alpaslan Pozam of TLC to get details of their success story. Full text of the exclusive interview follows:

Can you brief us your company?

We have 35 years of experience in the sector our own company has been in the business for 18 years.

What does your product portfolio include and what is your capacity?

We have been manufacturing roller tulles, roller fabrics, screen fabric and blackout fabrics. We have an annual capacity of 600-700 thousand meters.

Can you inform us about your production?

We have been ordering and outsourcing our products at certain standards.

What about sales in domestic market and your exports?

We have a good place in domestic and retail sales. In addition, we are selling our product to Iran, Lebanon, Saudi Arabia and Turkic Republics in Central Asia. Our new target markets are Europe, Africa and Russia.

How is your quality policy?

We are very strict on quality. Our first priority is to offer the best quality and to guarantee unconditional customer satisfaction by following up the latest technologies and by utilizing them.

Do you participate in fairs?

We don’t exhibit directly but we showcase our products through our dealers. We are planning to participate in directly in the years to come.

What targets do you have for the short and long runs?

We always have the aim of reaching more markets and to develop our products by concentrating on research and development studies.

#TLCTekstilMefruşat, #draperybusiness, #HızırAlpaslanPozam, #TLC

Posted in Interviews

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