43rd edition of CIFF (China International Furniture Fair) took place in Guangzhou over two phases, divided according to product sector: the first, from 18 to 21 March 2019, was dedicated to home furnishings, outdoor and leisure furniture, home décor and home textiles; the second, from 28 to 31 March, was held for office furniture, hotel furnishings, accessories, metal furniture, and furnishings for public spaces and reception areas, as well as materials and machinery for the furniture industry.
As living conditions continue to improve in China people are becoming more and more willing to invest in their comfort and home decoration for a better life. Consumers’ increasing purchasing power has driven the furniture market to develop in leaps and bounds. China’s furniture market has vast room for expansion. According to the China Statistical Yearbook 2016, there were about 630 million households in all provinces, autonomous regions and municipalities on the Chinese mainland. On the assumption that people replace home furniture every 10 years on average, around 63 million households would replace their furniture each year. The furniture replacement market is worth up to RMB63 billion based on the average spending of RMB1,000 per household.
Without a doubt, excitement and innovation have been the key words of the 43rd edition of CIFF Guangzhou which, completely reinvented, hosted over 4,100 exhibitors gathered in an exhibition space over 760,000 square meters.
“Platform of first choice for launch of new products and trade”; this was indeed the theme of the 43rd edition, a theme emphasizing CIFF’s constant commitment to offering a global platform that best launches exhibitors’ innovations, taking great care to welcome sector professionals, including the growing number of foreigners among them. In fact, over the years, CIFF has consistently come in first place with the highest number of overseas buyers compared to all other Chinese trade fairs, recording 30,000 foreign operators amid its total 200,000 visitors, testifying to CIFF’s worldwide value and interest.
CIFF is thus proving to be the proud leader and reflection of a rapidly growing China, not only from an economic point of view but also, and above all, from the standpoint of a culture of good living. It follows that all the latest Chinese trends and proposed products, increasingly sought-after in terms of design and quality, were represented there.
A Fair Reinvented
CIFF is a fair capable of continually reinventing itself, responding to the needs of exhibitors and visitors, providing the best organizational solutions, hosting the most important brands, and offering a complete exhibition experience thanks to the organization of numerous events and seminars, as well as the generating a commercial atmosphere and comfortable environment, furnished with functional and refurbished reception and meeting areas and VIP lounges.
The fair has also reinvented its image. In fact, this year CIFF was promoted with a single image that integrates the content of the entire furniture industry supply chain represented at CIFF, portraying all five of the main categories with corresponding main colors and iconic furniture pieces.
The New Layout
One of the aspects that makes CIFF unique is undoubtedly its representation of the entire supply chain of the furniture industry: from home furnishings, home décor and home textiles to outdoor and office furniture, to CIFM/interzum guangzhou, a fair dedicated to components, technology and machinery.
The exhibition layout has been further optimized; the first phase was upgraded across the five main categories and the seven areas dedicated to individual trends: the high-end import space, design fashion space, whole house custom space, soft decoration living space, leisure living space, efficient office space, and smart home space.
Reinforcing the cosmopolitan spirit, as many as three halls, for a total area of 90,000 sqm, was fully devoted to high-end import furnishings, fine furniture perfectly suited to the needs of the Chinese market, always in search of a better quality of life.
Hall 1.1 was designated to the Design & Exclusive Custom Furniture, featuring designer, high-end, modular, and customizable furniture.
Pavilion 2.1 was the Design Hall, showcasing large, high-level companies with captivating designs full of personality.
Companies offering custom furniture and smart home solutions had been spread out over Hall 6.1, 7.1, and 8.1.
In the sphere of furnishing accessories and textiles, Pavilion 15.2 had been dedicated to an international audience, while lighting brands were featured in Pavilion 16.2.
The outdoor and leisure furniture sector was presented through a variety of events and activities such as balcony design contest, garden show, in Area D of the fair complex.
The exhibition layout for the second phase, devoted to the Office Show, was further expanded and optimized. The Nanfung International Convention & Exhibition Centre, located near the Canton Fair Complex, was used as Area E of CIFF dedicated to smart offices and support products suitable for providing intelligent solutions.
CIFM/interzum guangzhou hosted activities to provide a professional platform of the highest level for materials and technologies used in furniture production.
To offer a preview of the trends in the furniture world, during this edition, CIFF devoted a large space to a rich program of design activities and exhibitions, including the Home Furnishing Design Show, China Interiors & Decorations Conference, Global Garden Lifestyles Festival, and Office Life Theme Pavilion. Not to forget this year’s latest innovation: the Global New Home Products Theme Show, a thematic exhibition organized in collaboration with Sina.com to select innovations in the following areas: personalization, living room, dining room, bedroom, and outdoor furniture.
The Ten ° Parallel Space Exhibition brought together CIFF, home.163.com, ten important designers, and ten well-known home furnishing companies to represent various interactions within design. Visitors followed the exhibition on a map highlighting its ten most exciting moments in order to better understand all the varieties of lifestyle.
The Design Dream Show presented traditional brands in an innovative way, featuring both designer brands and emerging Internet brands and focusing on public welfare, green design, and green marketing, using technology to generate domestic spaces with holographic projections.
Smart Home of Young People, realized in collaboration with Liang Jinghua, internationally renowned designer and honorary consultant of the Hong Kong Indoor Designer Association and Tubatu, the largest web decoration platform in China, provided the most innovative design solutions for the homes of enterprising young people.
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