CIFF has meticulously planned to realize a furniture event for “Better Life, Better Work”



  • Showcasing whole home concept from bedding to modern and classic furniture, from office to outdoor, the fair is held at National Exhibition & Convention Center (Shanghai) (NECC), Hongqiao, Shanghai, 11-14 September 2017
  • Led by Istanbul Exporters’ Association, around 18 Turkish exhibitors will showcase furniture, mattress and bedsprings and carpets and rugs at this important event


ciff2From September 11 to 14, 2017, the 40th CIFF Shanghai will present a fantastic feast for the furniture and home furnishings industry. CIFF features the theme of “Better Life, Better Work”. Using the entire space of National Exhibition & Convention Centre (Shanghai•Hongqiao), which covers 400,000 sqm. Over 2000 brands from the upstream and downstream industry will participate from various sectors including home furniture, homedecor, hometextile, outdoor furniture, office furniture, commercial furniture, hotel furniture, furniture machinery and raw materials. Distinctive while complementary, different sectors in CIFF form a synergy to interpret the latest trends and provide eye-catching exhibits and designs.

For some years Istanbul Exporters’ Association organizes Turkish national participation in this important show. This years’ exporters include Dericiogullari, Ideal Koltuk, Burgart Mobilya, Cenizhan Mobilya, Dogtas Kelebek, Gokmenler, Yaprak, NDesign-Nurhas Mobilya, Altinboynuz Carpet, Yucel Buro Mobilya, Meltem Mobilya, Raudi Mobilya, Ugur, Teleset-Birlik Insaat, Besteknik, Kupa and BRN Yatak.


The 400,000-square-meter exhibition covers the themes of the entire industry chain under the concept of the Whole Home Decor, which are integrated together and show their own features. The exhibitors can attract and meet with their clients no matter where they are. The audiences can also find the convenient route to the halls.

The seemingly impossible mission is the persistent pursuit of CIFF (Shanghai).


A great show attracts great customers. The 40th CIFF Shanghai is expected to receive over 90,000 professional visitors from all over the world.


CIFF-Modern Home Furniture is set on the first floor of the venue to greatly enhance the integrity of the themes. The audiences can easily find the premium home furniture and experience the industry trends regardless of walking clockwise or counterclockwise without crossing the floor.

The sector will have 7 halls: Hall 1, Hall 2, North Hall, Hall 3, Hall 4.1, Hall 5.1 and Hall 6.1, which will have a distinctive theme and precise positioning each. North Hall is used for the Customized Furniture/Smart Home. Hall 1 is used for the European & American Lifestyle. The Design Hall is located in Hall 2. The Modern Furniture Brands is located in Halls 3 and 4.1. The Sofa Premium & Sleep Center is located in Hall 4.1. The International Hall is moved to Hall 5.1. The Sofa Brands is located in Hall 6.1. The concentrated layout enables audiences to quickly locate the target products and further enhance the procurement efficiency and quality.


Tciff3he Furniture Machinery & Furniture Raw Materials is scientifically adjusted and will have Halls 7.1 and 8.1 to display the most complete range of materials and accessories (Hall 7.1) and the most sophisticated furniture machinery (Hall 8.1), adjacent to the furniture machinery enterprises to fully demonstrate the advantages of the entire industry chain.

The Homedecor & Hometextile and the Outdoor & Leisure are relocated to Halls 5.2 and 6.2 respectively. The two sectors are highly specialized and associated. The artificial flowers and gardening decoration in the Homedecor complement each other with the garden furniture and courtyard tables & chairs in the Outdoor & Leisure to facilitate procurement. The two sectors are only one step from the International Hall (Hall 5.1) and Sofa Brands (Hall 6.1). A high degree of integration of Whole Home Decor elements will certainly spark unexpected ideas.


The Office Show will have Halls 7.2 and 8.2 and bring together the excellent enterprises in the office and hotel furniture industry so that the layout of the specialized themes is more simple and coherent and enhances the effects.


Innovative booth settings, 360-degree views of the venue

In addition to the U-shaped layout for three aisles running through the entire venue and the second half of the exhibition area, the 40th CIFF (Shanghai) will optimize the exhibition circulation and innovate in establishing the irregular aisles to see the booth facades clearly and offer 360-degree views of the venue, thus further enhancing experience.