Heimtextil 2019: A lively start to the new season gives hope for a good business year ahead

With almost 300 exhibitors Turkey has been one of the most leading national exhibitors with a wide range of competitive products.

With record levels of exhibitors and an impressive range of innovative products as well as offers on top themes such as sustainability, contract business and healthy sleep, Heimtextil 2019 enjoyed a dynamic start to the new season for home and contract textiles. The event’s new hall concept met with broad approval.

3025 exhibitors from 65 countries took the international trade fair for home and contract textiles to a 15-year high: ‘Exhibitors and visitors accepted the new trade fair concept with great enthusiasm and confirmed the trade fair’s position as the world’s most important meeting place for the industry. The quality of the decision-makers impressed the exhibitors, as did the number of new business contacts from 156 countries, especially international ones – thus enabling Heimtextil to set a new benchmark’, says Detlef Braun, Member of the Board of Management of Messe Frankfurt. ‘Around 67,500 visitors ensured that there was a busy atmosphere in the halls, despite a slight decline due to various reasons, such as difficult travel conditions on account of the storms in the alpine region and airport strikes in Germany’.One topic that occupied both exhibitors and visitors was the current and future economic situation. A further challenge is the increasingly evident changes that are happening in trade.

Increasing revenues and revenue shares in online retailing stand in the way of the efforts made by the stationary retail trade to maintain their inner-city businesses. ‘The small business specialist trade, but also department stores and multibrand stores, and thus the heart of our visitor target groups, are under pressure from the constantly increasing levels of e-commerce. With Heimtextil and our consumer goods fairs in general, we offer these retailers in particular clear perspectives and diverse inspiration in an ambiguous world’, continues Braun.

Economically challenging times for the home textiles industry

As a strong international trade fair platform, Heimtextil is important for the industry, especially in economically challenging times. Martin Auerbach, Managing Director of the Association of the German Home Textile Industry, praised the new trade fair concept: ‘The exhibitors started 2019 with a great deal of commitment and new and attractive stand designs. The new hall structure with the excellent new hall 12 enjoyed a high level of acceptance amongst exhibitors and visitors alike. The segments of furnishing fabric/curtains and interior privacy and sun protection, now presented together in a central position in hall 8, particularly benefited. Hall 4.2 was significantly upgraded compared with the launch year 2018 and was barely recognizable thanks to its clear structure, attractive design and high-quality exhibitors. Heimtextil has thus expanded the contract segment in an outstanding way’.



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