Mood Inspirations 2013-2014

Fluxus Even change is changing

Fluxus literally means ‘pure flow’. It is also the name of an art movement from the 60-ties which marked an important transition period and left an ineradicable mark on the rest of the 20th century. Many artists who attract renewed attention today, where part of that Fluxus movement: Stanley Brouwn, Joseph Beuys, On Kawara, Yoko Ono, Georges Maciunas,… MoOD inspiration book was given the name Fluxus because of the metaphoric resemblance to our current times. Today’s world, with her 7 billion inhabitants, also stands on the verge of big and essential changes. The purifying flow which literally flushes the old economic mind-set, is merely one signal the
change is actually started. We currently find ourselves in a transitional space which will determine the future of the textile industry.
While the search for a new balance in the 60-ties was settled by consumerism, today questions are put forward about the end of the economic growth. More and more voices are raised for a durable reindustrialisation of Europe. Nothing will be like the past, one says, small-scaliness and economic spiritualism
are pressing on because this world groans under the overpopulation and the approaching lack of original materials (virgin materials). Assuming we find ourselves in a new Fluxus movement and a purifying flow will move through the textile landscape, our entrepreneurs will have to face an enormous challenge. But as always the wake of threads creates turbulent water filled
with opportunity. The inspiration book FLUXUS explores three inspiring future

TRANSITION

The first scenario is called TRANSITION. The transit zone in which we find ourselves is marked by the abundance of styles. Looking into the future and the past overlap and meet each other. Transition is woolly, soft coloured and searching. Hipsters play a huge role in this scene. They are focussed on durability and use goods economically. Their food is preferably organic and they cherish a fancy for materials with a story. Their natural interiors are reminiscent of the hippies of old. They are searching for a new balance between nature and humanity but are also willingly inspired by high tech. Honest materials, unconstrained natural style, a personal approach and optimistic use of colours are at its heart. The colour palette: The soft palette of TRANSITION is ‘on the move’. It floats right past you. Natural and effortless as new clouds. It flirts with nature; it transports you to a new place. Or maybe it keeps waiting patiently. The colours are out in front, but also bring up the rear. Playing with the light that softens them, like a misty transition in space. Green and blue are the base colours; they do not only support the relationship with nature, but also with the entire palette. Bleached orange, soft purple, and pink or milk white and white. Combined with natural linen hues or with a shadow of gray, the pastels are brought into another dimension

PRORSUM

The literal meaning of PRORSUM is: ‘onwards, straightforward, without ceremony’. Something like a ‘go get attitude’. PRORSUM leaves very little room for doubts. This style originates from the acceptance of society as it is, including the aggression, the climate change and the protest we are confronted with on a daily basis. In PRORSUM this is all seen as a source of inspiration.
Hard colours and a direct visual language are the essence of this urban style that is presented with great sense of humour and even satire. In het female form PRORSUM is tempered with pink, blue and yellow. This scene will always have a sense of masculinity nonetheless. The colour palette: PRORSUM means a powerful, direct andurban palette. In  this theme everything revolves around expression. PRORSUM is a statement, a life style that asks for a daring effect of the combined colours and risky hues. When used independently, the colours appear more aggressively and solitary. They do not let themselves be influenced by what surrounds them.  When confronted with another colour it seems they enter into a duel. The colours of PRORSUM turn every object into
a statement: here I am, this is where I’ll stay. M’as-tu vu? The clean black is omnipresent but is generally accompanied by a burning orange of clever blue. Stiff yellow and pink run through this palette like cement and to reconsolidate and temper the aggression somewhat.

ECCENTRICS

Eccentric is inspired by hyper individualism and the sublimation of the eccentric life style. Eccentric people catch the imagination of people today more than ever. Style icons like Oscar Wilde, Vivienne Westwood, Björk or Iris Apfel (93 years of age!) keep a grip on our mind. They break through the dullness and feed the mediocrity with new stories. Somewhere deep down we all want to be a little eccentric, even if our great examples are bipolar, narcisstic, arrogant or even moderately talented. Eccentrics is a scene that transcends generations and which has been designed and purified to the last detail. Everything is made, up to the smallest detail. Often on the verge of
kitsch, but without lapsing into it. The basis of this scene is classic with a timeless sense of ‘being special’. Glamour and expensive materials, preferably
available in limited quantities, flourish sumptuously here. The colour palette:
Wealth everywhere, but not for everybody, this is the spiri of a somewhat lush color palette. These deep round colors provide everything with a royal sophisticated elegance. Everything is put on a throne. Gold, silver, copper and black are statements that exude power, but also intrusively push from the background. In this palette red gets an unseen depth and is shrouded in a dark mist. Purple on the contrary attains its full glory by staying honest and natural. Turquoise is both deep and intense and combined with gold it’s a winner in this
rich palette. White is a newcomer which lifts the palette intoa new world.