Tag Archive | "L’Envolée“ at the Château d’ Haroué by Joy de Rohan Chabot"

MoOD acquires Indigo Brussels Home Edition  


As of 1 April 2015, and following ten years of intensive cooperation, Textirama vzw, the fair organization of MoOD- Meet only Original Designs, takes over Indigo Brussels Home Edition from Première Vision S.A. To Textirama vzw, this acquisition is a new step in the strategic positioning of MoOD – Meet only Original Designs. 

A strategic choice for both fair organizations

Textirama vzw considers the take-over of Indigo Brussels Home Edition as a logical evolution, but also as a strategic choice for the expansion of the unique position of MoOD. MoOD is the only show in the trade fair market that focuses on direct contact with producers of upholstery fabrics and window and wall coverings. In doing this, quality and creativity play a key-role. Therefore, the choice for Indigo Brussels Home Edition, the absolute market leader with regard to textile design, is a strategic asset for the organization.

Première Vision S.A.’s choice to sell Indigo Brussels Home Edition to Textirama vzw is the result of a strategic refocusing of all its activities by concentrating exclusively on the fashion industry. But at the same time, the decision is also the logical consequence of more than 10 years of partnership, in which MoOD and Indigo Brussels Home Edition were organized side by side and during which both fair organizations supported each other intensively. As a result, Première Vision’s management considers Textirama to be the natural acquirer of Indigo Brussels Home Edition and stresses the importance of the strengthened future synergy between both fairs that will even increase the interaction and the efficiency.

Textirama vzw looks back on the constructive, dynamic way in which it has been able to cooperate very intensively with Première Vision. The MoOD-team wishes to thank Première Vision and its team for the successful development of Indigo Brussels Home Edition alongside MoOD. Textirama vzw stresses it will ensure the continuity of this recipe for success and will strengthen it in the future.

Historically logical

MoOD and Indigo Brussels Home Edition have been inseparable for more than 10 years. The sister fairs were already organized together when MoOD was still known as Decosit. Back then Decosit concentrated exclusively on upholstery. In 2009 however, the product range was extended to window and wall coverings. After Decosit’s name was changed into MoOD – Meet only Original Designs –, both fairs remained linked inseparably. For some time already, both the visitors and exhibitors of MoOD were requesting parties for a strengthening of the synergy. Now, the merger of both fairs strengthens the continuity of what is on offer and it is at the same time a strong signal towards the exhibitors and visitors.

MoOD’s future begins today

Some months ago, MoOD presented its new vision for the years that lie ahead. MoOD becomes a ‘boutique show’. In short, even more than in the past, the emphasis will be on creativity, innovation, an independent style and a business class experience, full of future-oriented inspiration, color and style advice. Indigo Brussels Home Edition can only strengthen this experience. Thus, MoOD 2015 begins as an investment in the future.

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L’Envolée“ at the Château d’ Haroué by Joy de Rohan Chabot


The castle is the work of Germain Boffrand, the first architect of the Duke Leopold (designer of Les Archives Nationales de Paris and the layout of the Place de la Concorde which can still be admired today)

The Princess Minnie de Beauvau Craon is hosting an exhibition of the enchanting and original creations of the artist Joy de Rohan Chabot, in the exceptional setting of the Château d’Haroué near Nancy, in Lorraine.

It is in this famous countryside palace that Joy de Rohan Chabot wanted to add another dimension to her art and express her talent with this first contemporary exterior and interior installation: l’Envolée.

120 steel butterflies (plain and patterned), made totally by hand, in many different sizes and varying shades of blue (Cerulean, Mayan…) have taken over the facade of the Château.

They are delicately placed on huge piles of wood, on the trees in the middle of the courtyard, in the park, but also on the walls of the beautiful salons. With this installation, Joy de Rohan Chabot wanted to pay tribute to the butterfly, a symbol of our childhood summers and of the anxiety that we may experience in the event of its disappearance. The exhibition continues inside the Château where there will be thirty pieces made of painted glass, bronze, iron and other materials all inspired by nature (candlesticks, chairs, lamps, mirrors, screens, tables, stools, vases…) in the salons.

Le Château d’Haroué & its artistic activity…

The Chateau d’Haroué was built in 1720 and was completed in 1732, a period during which the Realm of Lorraine was politically independent from France. Since its completion the castle has always remained in the family. The last Prince de Beauvau Craon died in 1982 at the age of 61.

The castle is the work of Germain Boffrand, the first architect of the Duke Leopold (designer of Les Archives Nationales de Paris and the layout of the Place de la Concorde which can still be admired today).

In 1982, following the untimely death of her father, the Prince Marc de Beauvau Craon, the Princess Minnie de Beauvau Craon, decided to manage the future of the family castle. Her ambition has always been to open the house to the public and she immediately set about organizing temporary art exhibitions, which correspond with the atmosphere and the beautiful surroundings of Haroué:

1998: Baccarat.

2010: Hubert de Givenchy and Philippe Venet conceived a stunning and unique exhibition entitled: “Balenciaga, Givenchy, Venet” with 42 gowns and dresses from these three outstanding designers.

2012: Wedding dresses – Hubert de Givenchy and Philippe Venet presented an exhibition of some of the world’s most famous dresses.

Since 2007, Minnie de Beauveau Craon hosts annual opera concerts in the park of the Château, during the Open Air Opera Festival.

The Château has hosted some exquisite programming including: Tales Hoffman, The Magic Flute, Aida, Carmen, Madame Butterfly.

This summer it will present the opera Don Giovanni directed by Patrick Poivre d’Arvor and Manon Savary, followed by a concert of Laurent Voulzy.

 

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