As an exporter of chic and quality products Oran Textile has been building up two brands namely Merzuka and Volenka.
Located in Denizli, Oran Textile has been successfully producing quality home textile products. Musa İNAÇ, General Manager of Oran Textile, detailed their operations.
Can you brief the history of your company and your activities?
Oran Textile is a family business founded in Denizli in 1994 to produce private brand textiles, towels and bathrobes that are sold both in the country and in abroad. Having its own brand Merzuka and a new one Volenka, we produce new product lines of pastel colors, unique patterns and chick accessories.
About export markets and targets of the company?
We are aware of the importance of exports both for our company and for national economy. Products having Merzuka brand is exported to Russia, Ukraine, Azerbaijan, Algeria and near and Middle Eastern countries. We try to overcome the problems caused by recent recession in world economy by developing new and different products. We keep trying to find new markets and new customers.
What is your policy of customer satisfaction?
It is the key for success, besides other words quality, service and price. Customers seek better products and lower prices. They also seek for instant opportunities. Customer satisfaction is to understand what the buyers’ needs and expectations are. We are keen on our quality, sales and after sales services, on reasonable prices.
On importance and participation in national and international fairs
We emphasize on both local and international trade fairs. They offer great benefit for us and for our customers. In regard, we are going to take part in İstanbul textile fairs and world fairs (İstanbul Home & Tex Fair and Algeria Decor Expo Fair)
Targets for the year 2016
We created in 2015 Volenka brand quality service and reasonable price approach has been appreciated by our buyers, prospective distributors and customers.. we reached 80 distributors by the end of 2015 under Volenka brand. We plan to reach our brand in 200 stores in 2016
Additional comments on the sector and activities
Textile industry is as important for Denizli as for the national economy. However, recent slow down in global economieshave affected to several industries including the textiles.We are trying to overcome the situation and turn it to ourfavorable advantage.
General Manager of Oran Textile Musa İNAÇ
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