Sümaş Tekstil produces and sells cotton home textiles with the brand, Cottonbox. They have been selling their products labelled with their own brands at more than 1000 sales points across the country and in 42 countries for nearly 12 years. Nuri Turgut, the proprietor of the company states that their main focus is on bed linen, towels and bathrobes, followed by bedspreads and pillow-quilts. The monthly production and sales capacity of the company is 150,000 pieces.
“We introduce our products to the market twice a year with our catalog for which we spend a great deal of effort,” says Mr Turgut. “One at the beginning of March for spring-summer products and the other, at the beginning of September for autumn-winter products. We add value to our products, adding popular patterns and colors into our catalogs by keeping track of preferences of the changing world. Our export rate is half of our overall sales volume. To us, we have found the optimal balance.”
Sümaş Tekstil is entirely aware that they still have a lot of markets unreached, waiting to be discovered. Their distinction from other companies is that they export products labelled only with their own brand name. Although it is a challenging choice for them, it sure is the right choice on the way to a promising future. They are having a hard time, especially in Europe; they are making gradual progress day by day than the day before. What they have focused on is not price-oriented trade and export that has no future; instead, they direct their export on the principle of forming long-lasting commercial relations that complies with innovation and quality standards. As is known to all, the pandemic has dramatically affected many industries; thus, business circles could not implement their basic chores; we locked ourselves indoors, tried to live isolated lives much, which is still partly ongoing. However, some sectors, one being ‘Turkish home textiles’ had the chance to turn such a drastic situation into a thoroughly positive outcome. With so much demand received, more revenue was generated compared to other sectors.
“Cottonbox receives huge demand from the Far East”
Mr. Turgut says that they receive huge demand from the Far East and that large bulks of orders are directed to our country from Europe. He adds that their further plans for 2021 and beyond are to show up in markets with their own brands in geographies where they have not yet been active, and to ensure that Sümaş Tekstil, a prestigious Turkish brand meet with the end user across the globe without ever compromising the criteria they have adopted so far. Included in their plans, Mr. Turgut says, are the domestic Evteks Fair and Heimtex in Germany. All about the fairs does he comment as follows…
“Our mission is to grow further in line with our principle: Treating others and accordingly, being treated with respect”
“For us, the criterion is to be a distinguished company both as a brand and with our products; to continue manufacturing-sales-export combination by gaining trust of others. Gladly, we are known to be one of the top 3 companies in terms of market share and recognition in our country. We define ourselves as a progressing and learning company with principles and ethical values. We respect and anticipate respect from all our competitors. Of course, we have strict goals in many ways. Ours is a journey of constant search for the better, doing better… experiencing the change institutionally in our developing and changing world. We’re committed to prepare our place in the world of tomorrow, but totally at peace with today’s values. We are determined to move on, knowing that the basic requirement of being a good person and a good citizen is to produce something for this beloved geography, to be a helpful hand to the dear people of this geography, and to do the best in what you do.”