ABOUT US:
Could you introduce your company and share its journey in the home textile sector?
“Agaoglu Textile was founded by Sait Ağaoğlu in 1950 and has become one of the leading factories in Türkiye in home textiles and dyeing, printing and finishing by renewing and developing itself in this process. All our products have international certificates and we adopt a high-quality and reliable production approach.”
PRODUCTION POWER IN 31,200 M² CLOSED AREA
Can you give information about your production capacity and main production facilities?
“Our company, which has a history of 74 years, has gained an important place in the home textile sector with its modern machinery and high capacity. We provide service with a monthly finishing process of approximately 3,000,000 mt and a sewing capacity of 100,000 duvet covers in a closed area of 31,200 m². Different quality products such as 100% cotton, satin, ranforce, gofre, flannel and percale are produced in our production line.”
Which product groups are you currently focusing on? What are your prominent products?
“We focus on important products for the home, hotel, hospital and marine textile sectors, especially duvet covers. Among the prominent products are 100% cotton duvet covers, products produced from satin and ranforce fabrics. We also offer a wide range of products with our duvet cover options in different qualities such as gofre and flannel.”
EXPORT ACTIVITIES:
How has your company grown since the period it started exporting?
“Agaoglu Textile has achieved significant growth since the day it started exporting. Today, we have become an important production center for famous companies in 15 countries. Export diversity has both increased our brand value and ensured our recognition in the global market. We continue to grow by constantly prioritizing quality and using modern production techniques.”
Which are the main countries you currently export to? Which are your strongest markets?
“Among the countries we export to are Azerbaijan, Belgium, Croatia, Czech Republic, Denmark, France, Greece, Iran, Latvia, Romania, Russia, Slovenia, Spain, Switzerland, England. Our strongest market is European countries. The collaborations we have with famous bedding brands in these geographies increase our market share and strengthen our brand even more.”
What are the strategies you follow to open up to international markets?
“We follow various strategies to open up to international markets: Quality and Certification: We take care to have TSE, AMFORI BSCI, GOTS, ÖKO-TEX and similar certificates to ensure the international conformity of our products. This increases our efficiency and increases our competitiveness in the international market.
Market Research: We conduct comprehensive market research to determine our target markets. In this way, we analyze which configurations and which are in higher demand.
Participation in Fairs and Events: By participating in international textile fairs, we both exhibit our products and have the opportunity to establish new business connections. These events play an important role in increasing our brand awareness.
Cooperation with Local Business Partners: Establishing collaborations with local companies abroad facilitates our entry into the market and we can adapt to the current market dynamics.
Digital Marketing: We aim to promote our brand on a global scale by effectively using social media and digital marketing channels. The advertisements we make on online platforms provide us with international access.
These strategies help Agaoglu Textile to continue to develop and use its presence in international markets.”
SUCCESSFUL IN INTERNATIONAL MARKETS
What are the challenges you face in your export processes? How do you overcome these challenges?
“As Agaoglu Textile, we face some challenges in our export processes. These challenges and our methods for dealing with them are as follows:
1. Customs and Logistics Processes: Customs procedures and logistics organizations in international shipments can be complex. In order to overcome this situation, we make the process more manageable by cooperating with experienced logistics companies. In addition, we prepare the necessary documents on time by working with professionals who are familiar with customs regulations.
2. Different Market Requirements: Each market may have different standards and requirements. In order to overcome this challenge, we conduct market research, determine the specific needs of each country and adapt our products accordingly.
3. Competition: Competition is quite high in the international market. In order to gain competitive advantage and overcome the low price competition of countries such as India and Pakistan, we make continuous quality improvements, develop innovative products and focus on customer satisfaction.
4. Financial Risks: Fluctuations in exchange rates and payment terms can create financial risks. To manage this situation, we try to minimize risks by opening accounts in different currencies.
5. Supply Chain Management: Disruptions in the supply chain can affect our production processes. We reduce this risk by establishing solid relationships with our suppliers and creating alternative supply sources. The measures we take against these challenges make Agaoglu Textile’s export processes more efficient and enable us to successfully take place in international markets.”
PRODUCTS AND INNOVATIONS:
How do you shape your products according to export markets? Are there changes in demand by region?
“We take many factors into consideration when shaping our products according to export markets. First, we conduct comprehensive market research to determine demand and trends in our target markets. In this way, we can determine which products are more popular in which regions. Since each region has different cultural and aesthetic preferences, we consider the pattern, color and fabric selection to adapt our products to local tastes. In addition, there may be more demand for certain product groups such as hotel and hospital textiles in some regions. Taking this into account, we diversify our product portfolio according to regional needs.
Seasonal changes also have a major impact on demand. For example, while light and breathable fabrics are preferred more in hot climates, thicker and warmer products are increasingly preferred in cold climates. We make our production planning by taking these changes into account.
In order to meet the market requirements in different regions, we equip our products with certificates specific to that region and ensure quality standards. With all these methods, we increase Agaoglu Textile’s competitive power in international markets by developing products suitable for the dynamics of each market.”
NEW GENERATION DESIGNS AND TREND
What steps are you taking regarding sustainability or innovation in production?
“We are taking a number of important steps regarding sustainability and innovation in production. First of all, we are making our production processes more sustainable by using environmentally friendly materials. In this context, we prefer natural and environmentally friendly materials such as GOTS certified organic cotton.
In addition, by focusing on energy efficiency, we use modern machinery in our production facilities and integrate energy-saving systems. We are also careful about waste management and try to minimize the waste generated in the production processes. In this way, we both show our sensitivity to the environment and use our resources more efficiently.
In terms of innovation, we constantly invest in new product development processes. We continue our R&D activities to create innovative fabrics and designs in line with market demands. We constantly improve our products by taking customer feedback into account.
In addition to these: The satisfaction of our employees and their ability to improve themselves are also indispensable goals of Agaoglu Textile.
These steps ensure that Agaoglu Textile both fulfills its environmental responsibilities and continues its innovative approach in the sector.”
How important are fairs and international events in your export strategy? Which events do you plan to attend?
“Fairs and international events play a very important role in Agaoglu Textile’s export strategy. These events offer the opportunity to establish new customer connections, strengthen relationships with existing business partners and introduce our products to the international market. Among the events we plan to attend in 2024 are important textile fairs. We aim to follow innovations in the sector and increase our market share by participating in fairs such as Heimtextil, Poland. Such events provide a strategic platform to increase the visibility of our brand in the global market.” ‘
WE WILL STRENGTHEN OUR COMPETITIVE ADVANTAGE IN THE GLOBAL MARKET’ FUTURE PLANS:
What are your export goals in the next 5 years? Are you looking for new markets?
“In the next 5 years, we plan to increase our market share and open up to new markets in line with our export goals. Our goal is to increase sales in our current markets by 20% and increase the number of countries we export to by finding new markets. In particular, we have new searches for Asian and Middle Eastern markets. We aim to reach different customer segments by evaluating the potential in these regions. In addition, we will continue to develop organic and environmentally friendly products to meet sustainable product demands and strengthen our competitive advantage in the global market.”
How do you position your company in terms of production and product variety in the future?
“In the future, we aim to strengthen our position in the sector by expanding our production and product variety. First of all, we want to better respond to the needs of our customers by offering different fabric and design options. By increasing our efforts to develop organic and environmentally friendly products, we aim to become a pioneer brand in the field of sustainability. In addition, we plan to increase our market share in these areas by making special productions for different sectors such as hotel, hospital and marine textiles. While enriching our product portfolio, we aim to offer innovative solutions by investing more in R&D activities. With these strategies, we will increase Agaoglu Textile’s influence in the international market and move forward on the path to becoming a competitive brand.”
