Alfa Kartela has been serving textile producers and wholesalers since 2006. Started with color chart on contract business Alfa Kartela has been one of the leading printing houses of Turkey in the meantime.
They had a printing house story originated from their machinery investment interest which led the way the company to be a binding giant in the sector. We conducted an interview with Orhan Akgoren of Alfa about their operations:
Could you tell us about your product groups and production capacity?
Alfa Kartela has served the textile product producers and wholesalers since 2006. Entering the sector with contract production of hanger systems, Alfa Kartela has become one of the leading presses in Turkey over the time. We have a printing adventure because we attach importance to the machine investment. We are one of the industry giants in the field of binding business.
What are your product groups and production capacity?
We organize our products into two collections: 1- Apparel Department: We serve our customers with sub-production of hanger with a staff of twenty people. We produce long type, waterfall-type and book-type hangers in this field. In this section, clearly to give a production capacity is difficult due to every fabric has its own characteristic. For example, timing of workmanship for Rachel knit fabric takes different times from a tergal 70 denier or 20 denier organza fabric. We know many different kinds of fancy fabrics due to our customer portfolio. That’s why our customers never get a delay in delivery time. 2 – Printing Section: There are ten staffs in this section. We are a giant company in Turkey in the area of bookbinder. We serve to the sector with series of cutting-edge technology machines and, fast and quality service. Daily capacity of our fully automated pasting machine for a standard heading hanger is 10,000 pieces. We have all the pressing types for heading hanger and we never spend time for sub-production.
Could you inform us about your manufacturing facility?
We have a wide operating environment of 1000 square meters. We use many machines from yarn hanger to PVC mobile machine. We attach great importance to machine investment. These investments provide us to work in a clean, comfortable environment.
Could you give information about your current export market and your target markets?
We notably export to Russia, Belgium, Israel, Iraq and Greece. We are working very hard with these countries. We export more than these nine countries but turnover is not enough for us. We want to increase exports to these countries. A great buying power in the Russian market is available; we plan to increase the share of this market.
What is your policy on customer satisfaction?
We know our place and our aim very well at service, so we have better and more quality service concept. Our company never leaves helpless your work with its large working area, machine racecourse, which supports all the requirement, strong staff and honesty at delivery time, friendly service and strong capital. ALFA KARTELA is an ambitious and self-sacrificing designer. It looks at the world from an innovation frame and with a wide color fan, our company starts every work not with its invitation, it starts every work with prepared work orders.
Do you participate in international fairs? What do you think about the importance of fairs in the sector?
We participate in two fairs. One of them is Cnr Evteks Fair; another is Home Textile Fair Ankara. Evteks is an international trade fair. We find the opportunity to meet many local and foreign customers to work thanks to this exhibition. Home Textile Fair Ankara is first held this year and will be an exhibition about the domestic market. We have participated in Evteks for four years.
Evteks provides us a lot of benefit. There are a few more international trade fair we want to participate in. One of them is Heimtextil Fair in Germany. Fairs are places where to meet customer trouble-free and directly.
Do you have goals for year 2014?
Yes, of course. I think to improve on my job with short and long term business objectives. In this way, how big my target is so I can success so much. Year 2014 will be the year for market research. We made many investments for advertising. The return of these investments takes time, we know. We are a big company and I think that growth further needs more time. We serve home textile companies by producing hanger systems. We compete with not only Turkey but also world. Producing with more capacity, there are some companies in China, Italy and Germany. We see them as an opponent and strive to compete with them.
What would you like to add about the sector and your activities?
I do not think year 2014 will be a very productive year. The slowdown has been continuing in European market due to the slowdown of the product purchase of companies we work directly or indirectly. This slowdown results from disinvest of some companies. Business does not stop in my industry. We facilitate movement to the sector by applying new hanger, new styles on old patterns. Then pieces of hanger decreases but we increase the number of customer when the system processing.
