Bambi Mattress’s “By Women’s Hands, Through Women’s Effort” project, launched to support women’s labor while preserving the traditional quilt-making heritage of Kilis, has won the Gold Award in the “CSR Project Development and Communication Management” category of the PR Division at the Brandverse Awards 2026. The project shines a spotlight on the geographically indicated Kilis quilt, handcrafted by women artisans from Kilis, while contributing to the preservation of cultural heritage and promoting sustainability through social impact.
The winners of Brandverse Awards 2026, Türkiye’s most comprehensive advertising and marketing communications competition organized by Marketing Türkiye in collaboration with BoomSonar, have been announced. With Deloitte Türkiye contributing its expertise to the evaluation process, Bambi Mattress’s “By Women’s Hands, Through Women’s Effort” project received the highest score in the “CSR Project Development and Communication Management”category of the PR Division, earning the Gold Award. The project stood out for its commitment to empowering women, preserving cultural values, and raising public awareness through impactful communication.
“We will continue supporting women’s participation in the economy”
Highlighting the company’s goal of developing a sustainable model that empowers women’s labor, Cem Baş, General Manager of Bambi Mattress, said: “With this project, we aimed to preserve not just a product, but a value enriched with history, culture, and craftsmanship. Receiving the Gold Award at the Brandverse Awards is a recognition not only of our project but also of the importance of making women’s work, local production, and cultural heritage more visible. I would like to thank all of our stakeholders and the women of Kilis who contributed to this initiative. As Bambi Mattress, we will continue supporting women’s participation in economic life, protecting local values, and helping pass on our cultural heritage to future generations through projects that generate social benefit.”
Providing production and employment opportunities for women
The “By Women’s Hands, Through Women’s Effort” project was launched to preserve the traditional Kilis quilt-making tradition, increase women’s participation in production, and contribute to local development. The initiative is carried out through a partnership between Bambi Mattress, the Governor’s Office of Kilis, the Southeastern Anatolia Project (GAP) Regional Development Administration, and the Kilis Humanitarian and Social Development Association. Featuring the traditional “Anatolia,” “Firuze,” and “Gypsy Girl” motifs, the quilts are handcrafted by women from Kilis and are available for purchase at Bambi Mattress stores. By providing women with production and employment opportunities, the project supports both their household incomes and their active participation in social and economic life.
