The year 2018 will be a year of renovation for Barine. It starts the new year with a new breath in terms of both design and inner organization.
Established ten years ago in Denizli, Barine Home sends Made in Turkey labeled products to world markets and sells its competitive products online. Seyma Sengil Ozansoy of the company informed us about their brand and operations:
“Our production plants, managerial offices and warehouse buildings are moved to new locations. Websites of our brands were updated. A new catalog and collection are to be published for the Spring and Summer seasons.We made two new brands under Barine umbrella by combining baby and kid and dressing categories that make life easier.“Thelittlebarine was a mini collection covering baby and kids products, now it grew up and got an extraordinary form. On the other hand, our beachwear and resort wear collection BarineBeach has had a new dimension with additional parts, and is now ready to say hello to the new season.“Growing incessantly the position of Barine’s in Maison & Objet was also changed. This year we hosted our guests in that new and extended booth.“Each catalog of Barine tells us a story, but this time we tell many stories, probably the biggest change of Barine in this the year of change. In this story, Barine has experienced its last voyage it went for new horizons, new adventures, places, senses and then turns back to home by getting all of them. Then home becomes a room for re-enactment of the all explorations, memories and adventures each and every day. “Just as a butterfly emerging from its cocoon, Barine has lived brand new moments, memories, saw new places, faces and has met with new colors. Then turned back to its home to digest what it got from these journeys. Thus, it is this catalog that tells this story. The name cocoon emerged as a result of all these. On the other hand, there is a continuous renovation in the production facilities and processes. We moved to the new locations but process of automation and digitalization. It is a time consuming process, it means for us to be renewed every day. “The story of Barine starts with the heritage of old and deep rooted family. Simple and lean, common but not classic, ethnic but not modern design searches of founders of Barine was added upon and the story of Barine has started as such.”
Ozan&Seyma
“Barine is the name of Seyma’s mother. Barine was a woman who hosted the unity of the opposites in her. As chick as she simple, loyal to its root but modern… Just as the Barine, Seyma and Ozan, tried to collect all the values that could not be found together and at the end a kind, polite and free brand name has emerged.“Barine started in 2007 as a mini collection composed of limited number of items. In their searches for new designs they have found themselves as re-interpreting the “pestemal”, a special fabrics used in the public baths as a new item to be marketed. The free line of Barine was echoed from different circles. This and other interpretation of Barine in home decoration has produced Barine Beach. The colors in monotone order have made Ozyka, and baby friendly and practical designs for mothers has made thelittlebarine brand.”
Meet the Duo Behind Barine
“Seyma has spent her whole childhood by sewing dresses for her dolls. Ozan, on the other hand, has grown up by witnessing all stages of textile production. Their love for textiles they got during their childhood has forced both to study textiles. Coincidences converged their lives and has spend years in the same firm and now they decided to establish their own brand. “For us Barine is like the fourth person who lives at the same home, breathing, and be our side at every moment of life. It goes to travel with us, grow with us, changes, and grows. It is updated continuously. Probably, it is the main reason that we have been loved bay so many different people coming from so many different locations of the world. We met with our customers in famous decoration fairs in the world each year. They all mention us what do they want to learn about Barine all the year along.”
#BrineHome, #SeymaSengilOzansoy, #OzanOzansoy, #homedecoration, #apparel
