* CIFF covered all themed products including bedding, sofas, dining&living rooms furniture, office&public spaces and hotel furniture, furniture machinery, home textiles and accessories, outdoor furniture&furnishing, etc.
* CIFF aims to develop the pavilion for state-of-the-art smart sleep ecology, involving international sleep, Chinese style sleep, and smart sleep&life, striving to boost healthy sleep consumption.
After more than 8 years of development, CIFF (Shanghai) is now taking a quality domestic market as the foundation, striving to boost domestic and foreign sales at the same time. It integrates and empowers the exhibition stores, and allows the top design brands and the leading brands in the industry to reinforce each other. CIFF (Shanghai) exhibits comprehensive themes, covering the entire industry chain (both upstream and downstream) of furniture and furnishing. With home design as the core, CIFF covers all themed products including bedding, sofas, dining&living rooms furniture, office&public spaces and hotel furniture, furniture machinery, home textiles and accessories, outdoor furniture&furnishing, etc. As the world’s leading professional furniture exhibition, CIFF (Shanghai) also holds the CIFF Woodworking Machinery Fair (WMF), CIFF Shanghai Offices&Public Spaces Exhibition, CIFF Shanghai Home Textiles&Accessories Lifestyle Exhibition, and CIFF Shanghai Urban Outdoor Furniture Fair, committed to realizing 24/7 sales in all channels around the year, and building a diversified home furnishing ecosystem that is mutually beneficial and win-win.
On September 7, the launching ceremony of the “National Home Refreshing Shopping Season and Shanghai Furniture Consumption Festival 2023 ” was held, with the attendance of Vice Minister of Commerce Sheng Qiuping. In addition, relevant officials from the Shanghai Municipal Government and local commercial authorities, as well as representatives from relevant industry associations, financial institutions, and home furnishing companies participated in the event.
September 7 and 8 was set as “CIFF Shanghai Home Refreshing Shopping Days”, bringing together one hundred renowned companies to launch new products, uniting dealer stores across the country to jointly release consumer preferential policies, such as exhibition sample clearance sales, promotions on popular products, on-site coupon handouts and offline orders, to help unleash consumption potential and better meet consumers’ diversified home furnishing needs.
The 52nd CIFF (Shanghai) adopts the theme of “Leading New Consumption, Serving New Patterns”. The exhibition is mainly characterized by home design, covering the entire industry chain (both upstream and downstream) of home furnishings.
Three “poles” of design leading new trends
in furniture consumption
The contemporary design pavilions have been built to occupy an area of 60,000 square meters, with a high degree of participation of commercial design brands, high intensity of design content, and high launch rate of new products from renowned brands. Top international and domestic design brands have confirmed their participation in the exhibition, presenting a new style of home design to the industry. CIFF has truly conquered the commanding height of China’s home design.
High-end software presenting high-quality home scenarios
Three high-end software pavilions have been built to include two Sofa Flagship pavilions and a Sleeping Center, covering a total area of 90,000 square meters. The Sofa Flagship pavilions bring together leading domestic and foreign brands to present high-quality home scenarios. CIFF aims to develop the pavilion for state-of-the-art smart sleep ecology, involving international sleep, Chinese style sleep, and smart sleep&life, striving to boost healthy sleep consumption.
Four major sub-fairs promoting the upgrade of furniture supply
The four sub-fairs, CIFF WMF, CIFF Shanghai Offices&Public Spaces Exhibition, CIFF Shanghai Home Textiles&Accessories Lifestyle Exhibition, and CIFF Shanghai Urban Outdoor Furniture Fair were held at the same time, covering the entire home furnishing industry chain (both upstream and downstream) , opening up a new, youthful and diversified lifestyle from multiple dimensions, and helping to optimize and upgrade home furnishing supply.
Precise invitations and concerted efforts
to boost household consumption
Through double integration, we collaborated with Macalline to hold regional tours, group and joint marketing activities with different regions and stores, invite the right dealers to the fair. CIFF Organized a series of special exhibition forums to accurately access designer database resources, invite designers to the fair, and use professional design capacity to boost home consumption.
Two-pronged approach,
calling on the circle of friends globally
CIFF gives full play to the advantages of being the top platform, and gather global resources of high-end dealers, designers, and media to promote in-depth connection between global industries.It also makes full use of the advantage of “exhibition and store synchronization” to promote the launching of new stores after the fair, providing effective channels to boost consumption. Moreover, CIFF launched the “International Buyers Return Plan” to make arrangements for overseas buyers to attend the fair, promote foreign trade, help export companies go overseas, and smooth the international trade of furniture&furnishing.
