Coop Home Goods, a leading digitally native designer and marketer of the first fully adjustable pillow and ingeniously designed bedding to meet the unique needs of every type of sleeper, announced today the expansion of its existing product line with the launch of its latest innovation, the Retreat Mattress Topper. Joining hero SKUs, The Eden pillow and The Original pillow, which was labeled the “The Best Pillow We’ve Ever Tested,” by Good Housekeeping Magazine and 2022’s #1 Overall Best Pillow by Consumer Reports, while boasting 50,000+ 5 star reviews on Amazon, the brand has set its sights on reinventing the sleeping experience with The Retreat Mattress Topper.
Taking the beloved OOMPH! from Coop’s #1 ranked Original pillow, the Retreat Mattress Topper masterfully delivers a magical night sleep. To make this dream a reality, Coop has successfully reengineered the topper with 100% virgin memory Cross Cut foam that delivers breathability, unlike solid or shredded memory foam toppers, its Baffle Box construction that allows for even distribution of fill and fluffiness and a microfiber blend that lubricates the foam fill to provide additional breathability. Additionally, Retreat was designed following the highest industry standards and has been deemed Certi-PUR US & GreenGuard Gold certified.
“The transition from pillows to mattresses reflects our expanding products and services that will surround all sleep needs,” said Mike Crowell, CMO of Coop Home Goods. “Retreat has been in development for a very long time and we’ve gone to extreme lengths to ensure that the mattress provides a transformational experience for the consumer. The tremendous increase in fill and plushness of the topper, combined with the elimination of all pain points, Retreat is positioned to ensure our customers are getting the sleep they deserve.”
Where other mattress toppers take a one-size-fits-all approach, Retreat has 20% more memory foam than its nearest competitor while Coop’s proprietary oomph! fill delivers thousands of distributed cradling touch points vs head, shoulders, knees and toes. With 5” of Coop’s oomph fill, it is tuned for full body support, contouring around every curve and bend.