The second edition of Domotex Middle East will be held on a much wider space. In addition to carpet companies many floor covering brands are already registered…
Domotex Middle East of which second session will be held at Istanbul Expo Center, November 7-10 2013, will host leading companies operating in the carpet and floor covering industries. The sector leaders such as Peli Parke, Tugra Carpet, Neuhofer Holz and M.A. Trading will be showcasing their latest products at Domotex Middle East this year.
Pointing out the 3.7% growth envisaged in the Turkish economy this year and in 2014, Alexander Kühnel, General Manager Hannover Fairs Turkey, said that Turkey was an excellent venue for Domotex middle East. “The strategic position of the country makes our fair a meeting point for the customers who target to get new customers from Turkey and Middle East. There is a huge demand for space in this fair from carpet and floor covering companies,” Kühnel said.
“With a projected economic development of nearly 4% next year, Turkey remains on a growth course and reasserts its position as one of the world’s 20 most dynamic places to do business,” explained Martin Folkerts, Director Global Fairs at Deutsche Messe in Hannover. “Istanbul is easy to reach for Turkish buyers as well as business people from the Middle East. DOMOTEX Middle East offers the best business chances to domestic and foreign companies and we are pleased with the industry’s vibrant interest.”
The period of consolidation which followed the 2010 and 2011 boom years in Turkey’s construction sector has ended, with the local industry now bracing for a new growth spurt. The Turkish government’s plans to foster environmentally-friendly and energy efficient building solutions have sparked fresh interest from construction companies and finance providers, including from Germany. According to the “European Real Estate Assets Investment Trend 2013” report by consulting firm Ernst & Young, Turkey ranks among Europe’s most attractive markets for real estate investment. The Turkish Association of Real Estate Investment Companies (GYODER) is expecting Turkey’s construction sector to grow by around five percent in 2013. Underpinning this growth is the country’s strong demand for apartments, which is outstripping the rest of Europe by a significant margin and which will benefit both local companies and international suppliers.
The Turkish government’s plans for an “Urban Transformation Program” will provide an added boost to the local construction industry. The program calls for 400 billion US dollars-worth of investment into private apartments and numerous large housing complexes over the next 20 years. Apart from meeting residential housing demand, its objectives are to lift building safety standards in Turkey’s cities and reduce the potential damage caused by natural disasters, such as earthquakes.
The Turkish government also plans to increase the capacity of its domestic hotel industry, especially the number of hotel newbuilds by international luxury hotel chains. Other major construction measures in the planning pipeline include a third international airport, a finance center, the Istanbul Seaport project and the expansion and upgrade of the country’s network of hospitals.
Product portfolio and visitor profile
The product portfolio on show at this year’s DOMOTEX Middle East will reflect the sheer scale and specific needs of Turkey’s burgeoning construction sector. It will comprise hand- and machine-made carpets, hallway runners and mats, textile and resilient floor coverings, laminates and timber and parquet flooring. It will also feature state-of-the art textile production machinery and materials, such as fibers and yarns; artificial grass and sports surfaces; laying, cleaning and application technologies; and natural stone, marble and ceramic tiles. DOMOTEX Middle East is the only trade fair in Turkey to feature such a comprehensive offering of floor coverings and associated products and technologies.
DOMOTEX Middle East is frequented exclusively by industry professionals, such as floor covering wholesalers and retailers, exporters, importers, architects, interior designers, industrial and product designers, real estate developers and floor layers. The fair also attracts purchasing executives and senior managers from public authorities, hospitals, educational institutions, sports centers, manufacturing companies, construction firms, hotels, shopping and business centers and the ship and yacht building industry.
DOMOTEX Middle East runs concurrently with R+T Turkey, which is staged at the Istanbul Fair Center. R+T Turkey is the leading Turkish trade fair for roller shutters, doors/gates, windows and sun protection systems. Organized by Messe Stuttgart ARES Fuarcılık Ltd, it provides valuable synergies with the DOMOTEX Middle East offering, especially for trade visitors from the architecture and construction sectors.
