Hannover/Moscow – The organizers of DOMOTEX Russia are reporting strong exhibitor interest in this year’s show from Russia and abroad.
Market leaders and flooring industry heavyweights such as Decora, Classen-Rus, Kährs Group (Karelia-Upofloor), Forbo Eurocol, Laminam Rus, Balta, Akteks and Tibetan Sheep are keen to be part of the action next April and have already confirmed their participation.
DOMOTEX RUSSIA is organized by Deutsche Messe’s subsidiary Deutsche Messe RUS and will next be held from 1 to 3 April 2014 at the ARTPLAY Design Center in Moscow. “We are very pleased with the strong interest the show is generating,” said Martin Folkerts, Director Global Fairs at Deutsche Messe. “As with the premiere, the upcoming second season of our DOMOTEX Russia show will give its exhibitors the best possible head start as they seek to enter the thriving Russian floor coverings market. The participating providers of carpets and floor coverings will be able to showcase their products and collections in a highly targeted fashion to buyers and industry professionals from Russia and the other CIS states.”
Now is a good time to be initiating new business in Russia, with many sectors of the country’s economy on track for growth over the coming years. The construction industry is a case in point. Between now and 2025, the industry plans to build 355 new hotels in Moscow with a combined capacity of 81,000 rooms and 162,000 beds. This will boost demand for many kinds of products, including floor coverings. The local Russian floor coverings sector is unlikely to be able to fully meet this demand in terms of volume and quality, meaning that Russia will be reliant on foreign imports.
The DOMOTEX Russia exhibition program encompasses handmade and machine-made carpets, textile floor coverings, parquet and laminate flooring, resilient floor coverings, and application, installation and care solutions. The fair’s target market includes distributors and purchasing executives from the wholesale and retail floor covering sectors. Other key target groups include architects, planners and construction-industry decision makers. The exhibits and displays at DOMOTEX Russia will be supported by an extensive program of conferences and forums featuring big-name speakers.
Deutsche Messe’s support for companies interested in developing the Russian market goes well beyond April’s fair in the Russian capital. To help its exhibitors forge valuable in-market contacts throughout the vast territory of the Russian Federation, Deutsche Messe has joined forces with Russian web portal flooring-expert.ru to stage regional industry conferences in Siberia and the Ural region. In the run-up to DOMOTEX Russia, exhibitors will have the opportunity to start building their regional networks on 11 February 2014 in Novosibirsk (Siberia) and on 19 March 2014 in Yekaterinburg (Ural Federal District).
DOMOTEX Russia premiered successfully in Moscow in 2012. It was welcomed by the local carpet and floor coverings industry as a much-needed central market platform.
