MoOD has always a lot to say about the future trends. Every year it sets the trends of coming season.
This year is no exception. The fashion minds of MoOD made an excellent job and put forward eMOTION. eMOTION shows four future scenarios which have one thing in common despite their diversity: everything revolves around emotion.
Terre Natale
More and more people resist against the overpowering ADHD economy. Terre Natale embodies switch off, experience, enjoying simplicity and tranquility. We no longer have to own things, because ownership is linked to a feeling of lack of freedom. ‘No to ownership, yes to access’ is the key to freedom. Just like nationalism and identity connects us to our Terre Natale, but we do not need to live there to be a part of it. The materials and colors in Terre Natale are connected to the earth, water and nature.
Key words: Freedom, Switch Off, No to Ownership, Yes to Access, Native Soil, Earth.
So(u)laris
The way we look at the world is changing. Transparency and openness, light-heartedness, love and honesty are basic skills. Literally and figuratively. These values are almost always associated with light and soft colors. So(u)laris embraces the return of the mysticism and colors so very very white. The emotion of So(u)laris is magic and poetic but never dramatic. She is just barely controlled and sometimes even turned inwards and resigned.
Key words: Transparency, Love, Poetry, Mysticism, Light-heartedness, Co-creation
Colorfools
Today more than ever, we understand how much color influences our mind. Companies that provide color consultancy are popping up all over the world and more and more architects and designers are approaching an architectural space from the emotional experience they want to provoke. Color also stands for a promise. The fact that we are so crazy about color indicates that we are fed up with the crisis. The colors in this scene are rebelling against the so called ‘designer’s colors’ of the last decade. They are pure, honest and like to reveal themselves on smooth, plain materials.
Key words: Optimism, Colors, Fools, Play, Pure colors, Honest, Promise
