As the year’s first trade fair for the sector, the Heimtextil presents not only the latest products and concepts for interior design with textiles but also the trends for the coming season.
Every year, Heimtextil invites designers to select the most important themes from the broad spectrum of trends. The results of the ‘Trendtable’ are specific trend predictions that product developers, furnishing experts and designers use as an orientation aid. The Trend Book contains detailed descriptions of the various trends and is supplemented by a valuable collection of materials and colors. During the fair, the Trend Presentation reveals ways in which the current trends could be implemented in practice – with elaborate trend worlds and a high-grade program of lectures.
Trend 2013/2014: Being
This year, Anne Marie Commandeur, designer and CEO of Stijlinstituut Amsterdam, is responsible for the concept and design of the Trend Book.
“Being” comprises four themes, each illustrated by a striking character. Under the motto, ‘You are how you live’, the trend experts have created four personalities, all of whom have their own unequivocal concept of life and being. The result is four completely different characters – the historian, the eccentric, the inventor and the geologist – whereby the home is seen as an important aspect of their individual make up. At the same time, attention is paid to the emotional impact of interior-design changes. The challenge is to find solutions that improve the home and our way of life.
Curtain up on the new Heimtextil Trend: Stijlinstituut Amsterdam gave a preview of the 2013/2014 season on behalf of the Heimtextil Trendtable. During the Tendence trade fair, Anne Marie Commandeur, designer and CEO of Stijlinstituut Amsterdam, presented the new Heimtextil Trend Book, ‘Being’, in the ‘Portalhaus’ of Messe Frankfurt on 24 August 2012. Heimtextil exhibitors, designer, furnishing specialists and interior decorators took advantage of this opportunity to discover the latest design developments around four and a half months before Heimtextil 2013 opens its doors (9 to 12 January 2013).
“Stijlinstituut Amsterdam and the Trendtable designers have created an impressive work of reference that will be a first-class source of inspiration and guideline for the international sector. We can look forward to a fantastic Trend Show with lots of surprising elements at Heimtextil 2013”, says a delighted Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt. At the fair in January 2013, the new trend themes will be visualised in an elaborate special show in Forum 0.
You are how you live
The new Trend Book comprises four themes, each illustrated by a striking character. Under the motto, ‘You are how you live’, the trend experts have created four personalities, all of whom have their own unequivocal concept of life and being. The result is four completely different characters – the historian, the eccentric, the inventor and the geologist – whereby the home is seen as an important aspect of their individual makeup. At the same time, attention is paid to the emotional impact of interior-design changes. The challenge is to find solutions that improve the home and our way of life.
The 2013/2014 Trend Book – ‘Being’
Entitled ‘Being’, the Heimtextil Trend Book for 2013/2014 reflects the thoughts, ideas, inspiration, theses and statements of the members of the Trendtable in a compact and informative way. Avant-garde projects from the fields of interior design, architecture, fashion, design and art are presented to illustrate this. “Heimtextil Trends 2013/2014 concentrate on concepts we all feel emotionally connected to”, says Anne Marie Commandeur. “We aim to create spaces with character and address intimate inspirations, personal aspirations as well as practical needs.”
Heimtextil: special function as a trend barometer
As the world’s biggest trade fair for home and contract textiles, Heimtextil has a special function as a trend barometer and benchmark for high-grade textiles distinguished by first-class design and innovative functionality. Accordingly, Messe Frankfurt launched the Heimtextil Trend back in 1991. Since then, the annual Trendtable of international experts has compiled the most important general trends to provide valuable orientation and reliable predictions for product developers, creative teams, furnishing specialists and designers. Every year, a different member of the Trendtable assumes responsibility for the interpretation of the Heimtextil Trend. Now, it is the turn of Stijlinstituut Amsterdam to breathe life into the trends for 2013/2014.
The historian
This personality sets great store by enduring values and, at the same time, discovers new ways of bringing the past into the present. Hence, he loves fine products distinguished by superior craftsmanship. He gains inspiration from the late 16th and the 17th luxuriant decorations and wonderful details radiate an century, epochs characterized by a wealth of historical aristocratic dynamism. The historian is an aficionado of art and exquisite craftsmanship. Expressive ornaments, luxury with a sense for the quality and origins of objects.
Thus, textiles with a layer look are part of this, as are net fabrics and artistic embroidery. A variety of different techniques and materials, from lace-making to laser cuts reveal not only the broad spectrum of historical but also of future-oriented arts & crafts.
The home is brightened by shimmering gold, bronze and copper, as well as sophisticated reflections from material surfaces. The colors in rooms tend to be subdued and dominated by my sterious shadings.
The eccentric
His passion is for extravagant discoveries combining timeless qualities with decorative character. The eccentric searches for unique items, curiosities and original articles distinguished by exotic or ethnic influences .
At all events, what he finds must be traditional and authentic. The modern Dandy and Bohemian loves elegantly made textiles, such as hand-colored silk, extremely lustrous artificial snakeskin, upholstery fabrics inspired by suit fabrics or oriental jacquards. in his home, we find patterns with ethnic blossoms.
The wall coverings take their inspiration from textiles. The dominant colors have an Asian touch and interact in an extraordinary way.
The inventor
To develop things that make life exciting – that’s the inventor’s challenge. He works on concepts that combine function and fun, as well as wellness and pleasures. His yearning takes him to undiscovered worlds full of marvels and adventure. He loves to try new things, a character trait that has a decisive influence on the design process. Fabrics are literally brought to life: they sway, flutter and grow as flowery ornaments – extremely sensuous and tactile. The inventor experiments with extraordinary upholstery fabrics, openwork weaves and meshwork. Foamed textiles create an airy depth and give rooms and furniture a new look.
Technical veils, iridescent films and latex are also used. Feather-light constructions play with light and reflections. Lively colors ensure extraordinary contrasts and awaken curiosity.
The geologist
The nature lover appreciates and protects the earth and all its treasures. He researches into them down into the deepest layers and travels on a journey of discovery to find the unknown and unexpected.
He knows the quality and origins of a product. He is fascinated by the irregularities of geological surfaces. in his environment, natural structures are upgraded by colorful marl aspects and winding, viral patterns, as well as rough graininess, bark-like textures and rustic leather, skin or natural cork.
Blotch effects bring otherwise sober surfaces to life. Broken, mysterious brightness flashes from the materials. The color series reflects the enigmatic dark side of nature. Intensive colors are rounded off by shades of virulent intensity and metallic luster.
