TETSIAD, Turkish Home Textile Industrialists’ and Businessmen’s Association, informed that production value of Turkish home textile industry increased %80 during the last five years and reached to 13.5 million dollars, $8 bn. in domestic and $5.5 bn. in exports.
Turkish companies began to compete with their value of products not on price. Tetsiad, supports companies to empower them in their competition with their global rivals in activities and events held in both domestic and international markets.
As a result of growing number of new families established, 600 thousand annually, the volume of market, about 20 million household, grows %15 annually. The traditional dowry preparation culture, and the developments in both health and tourism industries are shown as the main causes of the growth.
Domestic market growing fast
On the issue, Yasar Kucukcalik, chairman of Tetsiad, said, “Domestic market is important, however, there is a great potential for exports. Middle classes in Turkey are both expanding and increasing their buying power. They are demanding more and better products in home textile fields, as well. They are both value and quality centered buyers rather than being focused on prices. In line with growing demand, number of producers have also been increased by %23 and their productions by % 77 during the last five years.”
Turkey ranks fourth in world in home textiles
TETSIAD, Turkish Home Textile Industrialists’ and Businessmen’s Association, informed that Turkish home textile exports ranked fourth in the world with its 3.6 percent share and 3.3 billion dollars of sales.
Data on home textiles exports proves the success of the industry. The stationary period of world trade that started in 2008 is ended and the industry reached its earlier volume for sales in 2012. The sales keep the rising trend by the end of 2012. World home textile industries have increased its total exports up to 91.3 billion dollars, 7 percent increase, at the end of year 2013. It was 85.3 billion dollars in 2012. Exports of Turkish producers in home textiles have a share of 3.6 percent in world exports and totaled to 3.3 billion dollars.
Being a powerful competitor in world home textile markets Turkish home textile products are sold in hundreds of export markets with their proven qualities. Turkey is no longer competes in global markets on prices, instead it plays on quality and value. China has the largest share in home textile exports in the world and is followed by India, Pakistan, Turkey, South Korea, Germany, Taiwan, Italy, USA, Belgium, Japan and France, respectively.
Target for 2023, 10 bn
Yasar Kucukcalik, President of TETSIAD said, “In 2013, Turkey has managed to keep its fourth rank in world home textile products exports as it was in 2012. Our share in world exports is 3.6 percent and our exports are 3.3 billion dollars. Additionally, when the coffer trade with our neighbors is added, the share of Turkey goes up to 6 percent.
“Being one of the most important player in world home textile industries Turkey competes in global markets not with its prices instead with its quality and value added. During the last half decade, the industry has changed its product composition by quitting common products and adding higher value innovative products produced with qualified staff, knowledge and technology. The average cost of general exports is about 1.5 dollar per kilogram. However, the home textile industry’s has 10.5 dollar per kg. average price for exports. We, as the association, keep our efforts to support exports and exporters in world markets. Our target for this year is 3.8 billion dollars and 10 billion dollars of exports for the year 2023, the centennial of Turkish Republic.
