Expanded home textile product range on display at the fair More design events in this year’s fringe program. Turkey was the biggest national participation!
Intertextile Shanghai Home Textiles – Autumn Edition 2014 was recently held in what was also a celebration of its 20th anniversary. A record 13 halls and 150,400 sqm were in use, with around 1,350 exhibitors from 31 countries and regions taking part.
The three-day fair, held at the Shanghai New International Expo Centre from 27 to 29 August, is expected to attract around 40,000 buyers. Country pavilions from Belgium, Italy and Turkey featurerd in the European Hall (hall W1), while leading manufac – turers and premium editors from 13 other countries from Europe could also be found there.
In the International Hall (hall W2), pavilions from India, Korea, Morocco (new), Pakistan and Taiwan add to the diversity of suppliers were on offer. Ihlas Magazine Group, the only Turkish publisher and the publisher of Home Textile Exports Magazine along with 29 other publications, was in W2 as well.
Nearly 1,000 domestic exhibitors also featured at the fair in 11 halls. Chinese regional pavilions from Binzhou, Gaoyang, Haining, Huzhou, Nantong, Pujiang, Shaoxing, Tongxiang and Yuhang grouped exhibitors together for ease of sourcing in halls E3 to E7, while individual exhibitors were located in halls N5, W4 and W5. And in halls E1 and E2, domestic branded upholstery fabrics suppliers could be found.
Expanded home textile product range on display at the fair.
To meet the needs of the industry in Asia, particularly in China with its rising middle class, the fair offered a broader product scope than in the past. Bedding and toweling, upholstery fabrics, carpets and rugs, wall coverings and non-textile accessories were on display. And a number of the industry’s leading editors showcased their premium overseas brands to a domestic market eager for high-end products.
To fill the needs of the design-conscious domestic market, the wall coverings exhibitors at the fair this year were focused on providing design-oriented products. This was also the case in the Intertextile Design Boutique (hall W1), where studios displayed their original designs and artwork for fabric and product development.
