A leading company in porcelain industry in Turkey, Karaca brought dynamism in home textile industry with its Karaca Home brand. Having about a thousand varieties, new collections of Karaca Home, reflecting fashion colors and patterns, have been exhibited at selected stores and got positive evaluations from customers.
“Our products attracted great interest especially from our female customers. We will keep producing further innovations and seasonal collections. We reached up to 390 retail points in only two months. We targeted to open 20 special stores in 2013, as well as new stores in abroad,” says Bahadir Orsoglu, General Manager of Karaca Home who invested 60 million TL in the market.
Karaca has been producing porcelain, forks, spoons, cutlery and cookers since 1973, and now entered in home textile business recently. With nai’ve presentations, distinguished designs and affordable prices Karaca Home unites quality and aesthetics in its products reflecting gentle taste of designers. Selected designers from Italy, Spain, Holland and England prepare the products that are realized by Karaca Home.
General Manager of the company says that they got top points from housewives.
He added, “We are the only company that shifted from china business into textile field. We try hard to be the leader in this segment. We adjusted our communication and distribution strategies to carry our brands to our target audience. We sponsor a number of TV serials and cinema films. We aimed to be one of the top five best home textile brands in the world in five years.”
