True to its clean and modern signature style, Kassatex’s latest collections of bath, bedding and accessories are new yet familiar.
“We develop our products based on our aesthetic, and we look at trends in color,” explained Ernesto Kkoudari, president and CEO. “For this season, that means elegant neutrals – grays, browns, blues – and natural textures, which are what we are known for. Everything we’ve developed is special, in Kassatex style.”
To the bedding category, the company is adding a 100% cotton seeksucker collection of duvet covers and coordinating shams, available in three traditional colors: blue, pink and yellow.
The bath accessories segment is central to Kassatex, which is why the company is adding several new styles – including the Tramonti collection made of engineered stone.
Also for the bath, Kassatex is expanding its product breadth with three new fashion styles in robes:
• Knitted French velour hooded robe with piping
• Linen Striped robe
• Linen Striped Kaftan
In the beach category, the company is adding many new designs, including reversible flat-and-terry looks, and zero-twist cotton constructions.
Khoudari explained this season’s new bedding and bath and beach towels are consistent with Kassatex’s signature qualities: Long-staple cotton, Turkish cotton, zero-twist cottons, non-PVA, super low-twist, among others.
“We’re excited to show our new products to our customers in person,” Khoudari said. “We have many appointments booked.”
