Spring stylings are on the menu at Lintex Linens, where this season’s introductions include casual-to-chic options for the kitchen and table.
Four new collections are being added to the Waverly program, including expansions of the popular April In Paris and Meadow collections. Components include tablecloths, runners, napkins, aprons, pot holders, oven mitts and more. These additions come in tandem with the 100th anniversary celebration of Waverly, which was founded by F.Schumacher & Co. in 1923 and is today owned by Iconix Brand Group.
For funnies fans, the company has developed a collection of comic strip-inspired patterns for kitchen textiles “for the person who also loves cooking,” said Cari Kramer, president. All-natural cotton presents an everyday-elegance dining option, and to that end Lintex Linens is making a fashion statement with a new collection of runner, place mats and napkins.
For a festive experience around the spring season, the company is introducing a range of new table linens collections “that span from one end of the style spectrum to the other,” Kramer explained.
Examples include a floral in a juicy palette of watermelon pink, lemon yellow, and beachy turquoise that reverses to a graphic black-and-white sketch-like design With an eye to holiday 2022, Lintex Linens is addressing Q4 needs with new gift sets, beautifully packaged in baskets, that include dishcloths, place mats and napkins in a range of qualities to serve a broad customer set.
Similarly for the bath category, “bundling is big,” Kramer said, prompting Lintex Lines to develop six-pack bath ensembles: two bath, two hand and two wash towels “We have a very strong presentation of basics to better sets to offer our customers,” she went on. “They start at 14.5 to 15 pounds and go up to 21 pounds. And they go up in weight, they also go up in qualities and details – dobby borders, sateen yarns, zero twist cotton, combed cotton, more bells and whistles.”
Also holiday driven is new bedding, which will center on seasonal styles like flannel and fleece qualities in fashion looks.
