İn an effort to penetrate new markets since its first day of establishment Ayhan Denizci has started to appear in African markets with its brand name Marinero Home. Exhibiting at Furtex Show held in Lagos, capital city of Nigeria, Ayhan Denizce home textile company attracted a great deal of interest in the fair. A vvestern African country, Nigeria is the largest country in the region with a land of 923,773 square km. it is the most crowded country of Africa with a population of almost 150 million.
Exporting ali of its products to around 35 countries, Ayhan Denizci Textile participated in the fair in line with its 2012 targets of penetrating into this big market and became a focus of attention in the fair. its product quality and competitive prices have attracted excellent interest according to Ayhan Denizci, proprietor of the company.
Ayhan Denizci attaches a great deal of importance on innovation. Producing according to the nature of the markets is also a talent and a marketing strategy at Ayhan Denizci Company.
The endeavor vvorked out f ast and the company has already shipped goods to Nigerian market after following up the orders they received during the show. Pointing out that they would continue penetrating into new markets in Africa, such as Kenya and Tanzania, Mr. Ayhan Denizci said they vvould participate in fairs in those countries, too. He also added that they would continue to search new markets and that they had already started to make market researches.
