The Maxhomen brand, addresses A-Plus consumer group, bears meticulousness and responsibility from selection of raw material to post customer satisfaction at every stage. The company attaches the importance of environmental friendly production solutions without sacrificing quality.
Mutlu Acer, Maxhomen company representative, gives information about the product range and export markets.
Can you mention the work of your company, your production and product groups for the home textile industry?
We offer a comprehensive range of products with our MAXHOMEN brand. We are open to almost any innovation in our products, including but not limited to those listed below.
As home and hotel textiles;
Towel, Bathrobe Group: Hand towel, foot towel, bath towel, loincloth, kimono bathrobe, and mat. Bed Linen Group: Duvet cover, bed sheet, pillow case, bedspread Baby Textile: Organic baby bathrobe, towel, apron, blanket
Kitchen Group: Table Cloth, Tea Towel Home Apparel: Pajamas, basic t-shirt, sweatshirt, shorts set.
What is your monthly production capacity?
Our average annual capacity is 1,000 tons in the towel group; 1,000,000 meters in home textiles.
How much of your export sales are covered? What are your current export markets and your goals in this area?
Our export sales is 80% of our revenue. Our current export markets are USA, Canada, Australia, United Arab Emirates and Qatar. Our 2022 target is specifically European and British markets and we already started required preparations according to this target.
How has the pandemic affected your company? What changes have you observed in your current markets and export volume?
During the pandemic , communication, shipping and production issues were experienced due lacks in customs and transportation by global curfew applications. These matters caused a decrease in our direct exports. And at the same time, we experienced an explosion in our online sales hence people shopped online more than ever
during pandemic , so we oriented our sales strategy accordingly in this period. After a significant weakening in global economies last year, now we see an upward trend in textile industry.
