Turkey will be represented by 23 leading exporters at this prestigious fair. Ihlas Magazine Group will attend the fair with its 5 magazines related to home textiles and interior decoration
Being at the crossroads of Europe, MoOD-Brussel has a strong international appeal and a unique fair profile that focuses only on original producers of upholstery, window and wall coverings. Experienced producers come to exhibit their products because they know that professionals from all corners of the world come to Brussels specifically for the show. MoOD is therefore the best place to show and to see the newest creations, innovations, scoops and bestsellers.
With over 200 exhibitors from more than 30 countries MoOD attracts visitors from all over the world. Turkey is a good part of this important show from the standpoints of exhibitors and visitors. This year 23 Turkish companies will be exhibiting their latest products and a great number of visitors, buyers and sector professionals such as trend teams, R&D people and product development people will all be at Mood.Compared to other events, MoOD presents the most complete and largest collection of specialists in upholstery, window and wall coverings.
Trends bring an inspiring moment, new colors and a shortcut to the fair through its sample banks. Innovation is at the heart of a new dynamics. Innovation is about products that are functional, ecological and aesthetical. 11 years ago, MoOD (Decosit at the time) presented its first innovation platform. Today, interest in this platform is greater than ever. Innovations drive the future
Contract is a true MoOD specialty. No less than 25% of the exhibitors are real specialists in contract, realising at least 30% of their turnover directly in this market.A key role in this contract area is played by Trevira CS, a solid MoOD partner for many years already. Apart from the Contract Square, a lot of other exhibitors also offer contract qualities
With the slogan ‘In the MoOD for Belgium’, a double reference was made: on the one hand to the origin of MoOD in Belgium. In 1979, Belgian textile manufacturers decided to merge their forces and together they start an international trade show by the name of DECOSIT. On the other hand, the slogan refers to renewed interest in the Belgian and European textile industry where tradition and future intersect more than ever. ‘Future meets Tradition’ is a current theme, where the textile tradition goes back to the Middle Ages and where innovations lead for resourcing
Doing business Face-to-face
Although doing business digitally has gained interest everywhere in recent years, MoOD pays attention to doing business face-to-face. After all, networks are best created when people truly meet each other. MoOD fulfills two tasks here.First of all, MoOD is a compact, clearly readable trade show with a direct business style. MoOD occupies a unique position, all exhibitors are producers and owners of their collections and so is a direct contact point for the development or adaptation of products. Secondly, MoOD provides the right visitor, thanks to a product range that encompasses everything, from design (INDIGO) to threads (MoOD YARNS) to collections in upholstery, window and wall coverings that can be situated in the middle to the highest segment.
Historic halls and clearly arranged fair plan
In September, MoOD announced to move to the historic hall 5, the Patio and hall 8. The exhibitors have been grouped as much as possible according to their specialization, so visitors can easily plan their appointments. The projects are divided over the halls. The most striking novelty is setting up the trend forum at the entry of hall 5. The overarching theme ‘ATTENTION’ includes three subthemes, BORDERLINE, DAMNATION, and the POWER OF PLAY. You can read more about it in the addendum. The sample banks ha also been set up by the entrance to Hall 5. Here the visitor can see a brief overview of what is offered on the fair floor.
Walk of Fame – Blue Drop receives Visitor’s Award- Hall 5
The Blue Drop selection with labels and awards are getting a real “walk of fame” centrally in hall 5. The Blue Drop Visitor’s award is new. Every visitor will be encouraged to vote via an iPad here for the best creation from the Blue Drop selection. The product that garners the most votes receives the Blue Drop Visitor’s Award. It will get very interesting because visitors can follow the competition on the screen. The award presentation is scheduled for Thursday. The Walk of Fame is also a place to take a break during the fair. The barista on service provides for a comfortable coffee break and for the first time MoOD is also paying attention to the many tea lovers with a stylish selection of the most delicious traditional teas.
Innovation platform and MoOD Yarns
MoOD is a trendsetter when it comes to innovations. It was the first trade fair that offered visitors an innovation platform. This has now grown to become a veritable journey of discovery that no less than 5 partners are collaborating on: This concerns MateriO Belgium, Global Color ResearchTM Mix Publications, CELC Masters of Linen, Trendease International and Parcours Textile “Design September”. The innovation platform is flanked by MoOD Yarns where yarn suppliers present to visitors. These are essential parts of innovative designs
Contract & DesignTrevira CS and INDIGO
MoOD has built up a strong image in the contract market together with contract partner Trevira CS. There is one big reason to visit the contract range at MoOD: quality. The quality of the range is not only guaranteed, it is even unparalleled, because only at MoOD do only the real specialists get a contract label. INDIGO has also helped pave the way with MoOD. INDIGO brings designers together in hall 8 and connects seamlessly with the range of MoOD.
MoOD Media Bar in the Patio, near the Innovation platform, is a meeting place where visitors can relive the atmosphere and history of MoOD. A selection will be made from 30 years of Decosit and 5 years of MoOD of fun, telling images. The exhibit reconfirms the basic values of MoOD, previously Decosit, and connects with a theme the current designs are brimming with