Having Pera, Venessa and Alize brands with excellent success stories in production and exports, Naza Tekstil is a fast-growing company especially in exports, offers excellent products in the home textile industry. We asked the factor behind their success to Mustafa Naza, proprietor of the company:
Could you briefly introduce yourself and your company?
I am the third-generation representative of our company Tuna Naza. My grandfather Abdullah Naza came to Istanbul from our town Kızılcabölük, where weaving has been done for centuries in Denizli, and opened a store in Sümbüllü Han on Çakmakçılar hill in order to sell the goods produced in the town. Later, my father laid the foundations of fabrication production in 1996. In 2006, he built a factory for the home textile products we currently do. And since then, we have been selling products that we produce entirely ourselves.
What is in your product portfolio and what are the prominent factors in these products? What kind of studies do you have on product development and R&D?
Our product portfolio includes wide range of diffirent quality of dyed and printed fabrics for duvet covers, quilts and sheets. We produce both duvet cover sets and quilts from the fabrics we manufacture.
What makes you superior to your competitors?
Standard in product quality, continuity, production discipline, best for our interlocutors during the commercial process; to provide high benefit are the factors we are specialized in. In short, on the basis of efficiency, we manage to produce the right goods at the right price, in the highest quantity. What is important to us is the satisfaction of our interlocutors.
Are there any investments planned in the short, medium and long term?
We can think of our investments as renewing our machinery park and keeping it up to date with the necessities of our profession and keeping up with technology as much as possible. We aim to follow the requirements of technology in the coming period and constantly renew our machinery park with the highest and newest technology. We invest in our own business with the money we earn from our profession, without shifting it to any other sector, and try to keep our technology as high as we can.
Can you give details about your exports? What would you like to say about your current and target markets, foreign promotion, fair participation etc. strategies?
In the most recent period of 21 years, we have exported to the nearby geography, the Balkan countries, the Caucasus and the eastern bloc countries. Recently, we have been exporting to North African countries. We have been participating in international and local fairs for several years, the main one being HomeTex in Istanbul. I think that there is a gap in exports in this conjuncture in the world, especially since Turkey always has ready-made products and the surplus scales are not as large as before. We want to focus on exports as much as we can and make the maximum contribution to our country.
