Coyuchi, the first organic luxury home goods brand for sustainable living, announces today the opportunity for the general public to invest through a Regulation A+ offering for the first time in its 30+ year history. This Regulation A+ offering has been qualified by the SEC and the company is now accepting investments, along with the chance to become part of its mission to reinvent home textiles with sustainable practices. The offering circular can be reviewed here. Coyuchi has been in business for more than 30 years and has set the standard for sustainable home textiles, creating the market and demand for organic luxury home goods.
Coyuchi’s sustainability mission and circular business model have proven a clear draw for customers. Over the last two years, Coyuchi’s net income has soared, with some notable highlights:
• $33.3 million in net sales in 2021
• 26% year-over-year net sales growth, while the industry average is only 5%
• 200,000 active customers (with more than 100% growth between 2019 and 2021) at a 35% customer repeat purchase rate Adding to its innovation beyond sustainable practices and design, Coyuchi was an early adopter of a direct-to-consumer sales and marketing approach; creating a distinct advantage over incumbents and start-up newcomers in the luxury space.
With over 30 years of operational and market knowledge of sustainable textiles, the time to raise money through the public is now. Seventy four percent of consumers are willing to pay more for sustainable products, a pattern that has only continued to increase over the last few decades. Coyuchi’s largely millennial customer base is no exception: millennials favor ethical consumption over price when purchasing goods and services and 83% of millennials want the brands they purchase from to align with their beliefs and values (source). According to McKinsey, millennial spending is expected to increase to $8.3 trillion by 2025; an investment in Coyuchi highly aligns with one of the more powerful consumer groups to date.
Coyuchi is a profitable company with experienced leadership and a substantial direct-to-consumer model (over 80% of its sales are directly through coyuchi. com). Sustainable products are the fastest growing sector of the home goods market, and Coyuchi is poised for a new phase of growth as the world awakens to sustainability at scale.
