Parachute, the premium multi-category lifestyle brand that makes you feel at home, today launched the company’s first Organic Cotton Collection. Almost all of the products in the 22-piece collection are Global Organic Textile Standard (GOTS®) certified. The collection is a reflection of Parachute’s commitment to a more responsible supply chain, while offering premium quality, natural fiber home essentials.
The Organic Collection will feature sheeting, duvet covers, quilts, throws, bath towels, a robe and loungewear – made by expert craftspeople from around the world using the softest, sustainably grown, organic cotton. Pieces in the collection that are GOTS® certified ensure that the entire supply chain, from cotton gin to finished product, meets stringent ecological and social criteria set by the GOTS® organization and that harmful chemicals and dyes are not used. GOTS® is considered the gold standard for organic cotton certification.
“Sustainability is the key to solving many of the challenges we face today. I launched Parachute eight years ago with Oeko-Tex certified bedding, meaning that it’s undergone careful testing for harmful substances, because I believe in the importance of doing our part to reduce our impact on people and the planet. I’m excited that we are continuing to evolve our sustainability practices with our new Organic Collection. It’s soft, beautiful and made with the utmost care,” said Ariel Kaye, founder and CEO of Parachute. “We consistently strive to grow and evolve with our community and protect our environment, and we’re ready to take these commitments to the next level.”