MoOD has a strong and inspiring trend talent. The spirit of their team and their collaborates has a feeling of senses and emotions. When they come together to set the new trends they read the nature and the nature of people…
Between ‘terre natale’ and ‘co-creation’ – MoOD is working on new trends 2014-2015
Early December the members of the MoOD Trend consulting team went into hiding in Ghent once again. For two days they were isolated from the world to deliberate about…
The world about social economical tendencies, about evolutions in color, in innovation, in subcultures, in design. And of course about textiles. What predominated from the numerous presentations this year where mostly opposites. The world is hybrid after ali and is simultaneously running on multiple gears. Our ‘terre natale’ is no longer connected to the place we were born. Our ‘native soil’ is us. We, modern nomads, who feel at home everywhere. Our openness to the world translates into an open creative culture. We make together and look across disciplines just like we are mean while used to looking across borders. With a positive vision focused on a colorful future. Tomorrow’s consumer does not want any boring uniformity, but unique products with their own story.
The survival of Optimism – in color
The word ‘optimism’ reverberates everywhere. Oddly enough this is more revealing about a need than about a trend. But our desire for a positive world image is mainly expressed by an abundance of colors and color combinations which we like to use.
Remarkably many new products are presented in bright colors. Even in outdoor products. Plastibert presented improbable vibrating simili leather for outdoor use.
A similar tour de force was performed by Konrad Hornschuch with an impressive green simili leather for the contract market. The list is seemingly endless, but we still need to mention a few more. Like Bezz who showed a caressable contract textile with colorful waves. Colorful in an almost psychedelic way is the wonderful wallpaper of Eijffinger. The creation of Textile Vilber is utterly happy, with contagiously yellow and red fruits. Red and orange are colors of optimism, which was also proven by Nelen & Delbeke with a collection that reached an energetic climax last fail.
Orange for MoOD 2013
Color is thoroughly scrutinized these days. it is more important than ever because we have gradually learned that color translates into emotion. And MoOD is also flowing along with the stream of emotions and optimism. MoOD is opting for a vibrant but still discrete color: a slightly washed orange. And in the background a sort of grid, a network which symbolizes the way in which companies will have to work tomorrow to be able to make a difference: network, cooperate, cross borders and becoming more powerful unit together. MoOD is such a cross border platform, which is building a future with your help.
