Started production with towel confection in Denizli in 1980, Shamrock Textile addresses to both domestic and foreign markets with the products it has produced. We made an interview with an official of the company for more information about Shamrock Textile which has positive predictions for the year 2013.
Could you please talk about the company’s past
briefly?
Shamrock Textile started producing in 1980 in Denizli with towel confection. It fulfilled the vertical integration by founding the dyeing facility in 1993 and the weaving facility in 1994. It keeps on serving for its customerswith the products completely produced in its facilities. Shamrock has been founded in 2009 and it keeps working with its 1.000 employees.
What is your product range and production capacity?
For home textile products group, we mainly produce towels and bathrobes along with finished fabrics mainly cotton fabrics for shirts and trouser-fabric production. As we use cotton, organic cotton, bamboo, modal, viscos yarns for towel production, it can be said that we have special processes to handle. We have a lot of product
groups for shirt and trouser fabric production such as 100% cotton, cotton-linen, 100% linen, cotton nylon lycra, cotton-viscon and 100% viscos. Our monthly weaving capacity for towel production is around 250 tons. We are producing towels with 57 weaving looms of which 33 are armure and 24 are jacquard. As for shirt and trouser fabric production; we are weaving 500 thousand meter cloth a month with 77 armure weaving looms. For these productions, again we are producing the yarns in our yarn dyeing facility. This facility has a capacity of 9 tons a day. As for our dyeing facility, our capacity is 880 tons of plain dye and 360,000 mt printed product. For finished fabric this amount reaches the level of 1,500,000 mt plain dye, 750,000 printed product and 1,500,000 mt yarn dye fabric. Also, the laboratory residing within our dyeing facility will be accredited for ISO17025 in 2013. We have a monthly production of 15,000 bathrobes and 650,000 towels.
Could you please tell us about your production
facilities?
As Shamrock Textile, we are a fully integrated foundation. We have 134 weaving looms of which 57 for towel textile fabric and 77 for shirt and trouser textile fabric in our weaving factory which has bobbin dyeing facility inside.
There are two lines inside the dyeing facility; open width and over flow. Apart from these, we are serving our customers with two rotating and one film druck printing machines.
Could you please give information about your exportation markets and target markets?
As for towel and bathrobe exports, we are mainly working with Italy, France and the USA and on the fabric side we are mainly working with Germany, Arab countries and Russia.
What about your customer satisfaction policy?
As Shamrock, the most important satisfaction policy of ours is to be a family. We will try to keep our client service on top level by aiming to serve our customers as partners instead of having too many customers.
Do you participate in international fairs? What is the importance of fairs to the sector?
We suppose that international fairs are very important in the sense of the companies to introduce and develop themselves. For this reason, we participate in the fairs in different parts of the world. Among these, Premiere Vision Paris, Munich Fabric Start,Texbridge Istanbul for fabric; Heim Textile, Evteks for home textiles can be named.
Do you have any specified targets for the current year?
2013 will be a year of big change and development for us. It will be a great year that we will try to place innovations in the sense of both marketing and production; and quality to our company. Our company will exhibit its difference against our rivals by concentrating
on our goals and succeeding in reaching them in the shortest possible time.
Do you have anything to add about the sector or your activities?
We have positive expectations from the domestic market. We suppose that our exportations willcontinue decreasingly. We predict that it will be better in the first half of 2014. On the other hand, we are trying to follow the cotton and yarn policies of China as well. Because, as is known, when China changes the purchasing policies, the price of raw material is affected either in good way or badway. We are trying to follow these predictions in general.
