Froducing quality and flawless products and special collections for cutting firms, Sim Brode has a wide range of products including embroidered draperies, appliqued draperies, guipures and cords. Taylan Kocoglu of Sim Brode outlined the company and its operations:
Brief history of the company
Established in 1996, Sim Brode has been producing embroideries and guipures for other brands by the year 2008 when we decided to enter in the market with our own brand name. Having R&D and design and quality control teams, we started to produce quality and flawless products and special collections for cutting firms. Our success in domestic markets has encouraged us for exports and we began to deliver our products in the customers abroad.
On product categories and production capacities
We have four groups of products, namely, embroidered draperies, appliqued draperies, guipures and cords, that we added this in 2014. Some of our products are also demanded by apparel industry, for the production of underwear and apparels. On our seven machines, we can process about 60 to 80 thousand meters monthly depending on the motifs to be stitched. Quality is more important than quantity in our factory. We may produce fewer amounts of products however we keep our quality high.
On production facility
We are working hard to maintain our production quality. To this aim, we organized a quality control department to reduce the faults in manufacturing to real zero. Our strict policy for quality is our main advantage in the eyes of our customers against our competition.
On markets and targeted ones
We have commercial ties with our customers in European, Russian, Middle Eastern and Chinese markets. In 2015 our target is to enter African markets and Japan. We are ready to serve in every export market that we get orders.
On customer satisfaction
There is a harsh competition in our industry. Price is the main factor in business. We try to overcome this hurdle by producing quality and flawless works. We thank our customers because they prefer us because of our quality not on our prices.
On fairs in the country and in international markets
We have been participating in Evteks since 2010. We have been at Intertextile in Shanghai, and Heimtextil in Frankfurt. Fairs and exhibitions are important tools for getting to know about customers and finding new business partners in abroad.
On targets for 2015
We aim to increase the share of exports this year. Besides we plan to complete our investments we started.
