Standard Fiber is taking aim at the home and hospitality markets with a new towel made from a patented weaving process.
The manufacturer has signed an agreement with weaveRight Technology giving it exclusive rights to develop and distribute bath products made with the technology for both markets.
The technology was developed by home textile veteran Matthew Dalton, who was challenged by QVC to reinvent the towel in 2018. The weaving process unites 100% cotton loops with performance fibers in the ground of the towel. The technique enhances absorbency, accelerates drying time, and provides an additional level of durability.
The fast-drying time inhibits the growth of bacteria, therefore towels made with the proprietary weaving technology are inherently anti-microbial and eco-friendly – dovetailing with Standard Fiber’s “sustainovation” philosophy.
“With our new weaving technology, we really do feel we met the challenge of reinventing the towel,” said Dalton, owner, weaveRight Home.
The towels are made from combed cotton zero-twist loops that get fluffier after each washing.
“We are delighted that weaveRight has granted us the exclusive license of its truly groundbreaking technology,” said Chad Altbaier, CCO, Standard Fiber.
