The lifestyles of consumers are continuing to change with the developing technologies and the acceleration of access to information. This change is primarily changing the thoughts for the products they use in their homes and in their daily lives, and as the perspective is changed, the colors, shapes and materials of the products used are also changing. The home textile category, where the transformation in homes is reflected most rapidly, continues to touch the lives of consumers with new perspectives and colors reflecting the needs of consumers.
The products that we can feel the peaceful colors in this year’s colors and the peaceful energy of patterns, nature and soil are shaping the home textile fashion, because especially the people living in the city, looking for peace, quiet and serenity when they get out of the chaos of the city and come to their homes today. The natural transformation, which started in 2020 with the theme of returning to the essence and sustainable lifestyle are popular in the field of home textiles this year as it is same in every field.
As Ecocotton, our aim and motto in the journey we went on in 2012 is “Back to Nature”. As of today, as it becomes a situation that everybody desires, we are very happy that we have lived and kept alive this timeless story.
Our theme at the Hometex fair, which will take place in Istanbul on May 17-21, is sustainable lifestyle, and the materials used in the collection are organic cotton and linen blended special yarns, and we blend the purity of organic cotton with the natural breathable structure of linen, and in another detail, today, where resources are increasingly valuable, our designer turned small pieces of fabric into small amulets, which is an old tradition in Anatolia, for sustainable production and used as accessories in products.
We are waiting for you at our Hometex stand to see the theme I mentioned and the new collection products.
At our stand in Hall 2 C19, we offer towels, bathrobes, bed clothes for babies and many more products in our organic home textile collection to the customers who support sustainable lifestyle and love their health.
