Having established itself as a trusted brand in curtain tape production, Toplu Tekstil continues to serve the home textile industry with its long history and experienced team. We conducted an exclusive interview with company representative Orhan Yildizhan to learn more about the company’s success story:
Can you introduce your company? How long have you been in the home textile sector?
Our company was founded in 1978 and began narrow weaving production in 1997. Between 1997 and 2005, we focused on manufacturing various narrow weaving products. In 2006, following a partnership that strengthened our position, we started producing curtain tapes for the home textile sector. As of December 2012, I took over all company shares, and since then, our company has continued its journey in the sector without slowing down.
Could you provide information about your production capacity and main facilities?
Our company has a monthly production capacity of 45 million meters. Manufacturing is carried out in a facility with a 1,750 m² closed area.
What product groups are you focusing on currently?
Which products stand out? We produce curtain gathering tapes, curtain buckram, and curtain rollers for home textiles, as well as narrow weaving products for garment accessories. We can manufacture products in widths ranging from 1 mm to 200 mm. In the curtain tape group alone, we offer nearly 1,000 varieties.
Export Activities How has your company grown since it started exporting?
We grow consistently each year by staying true to our quality objectives and welcoming new customers into our fold. With each passing year, we achieve our next targets more easily.
Which countries are your main export markets? Where are you strongest?
The Toplu Tekstil brand has become well-known in our sector. We export to many countries, including those in the Russian Federation, Europe, Asia, and South Africa. In addition to these markets, we are increasingly focusing on the European market. What strategies do you follow to enter international markets? We connect with numerous customers from abroad at the trade fairs we attend.
What challenges do you face in your export processes, and how do you overcome them?
So far, we haven’t encountered major difficulties. We maintain constant communication with our customers, which allows us to solve minor issues easily. Maintaining customer communication is very important to us.
How do you tailor your products for export markets? Do product demands vary by region?
Yes, product demands vary by region. We offer custom production tailored to the requested products. What steps are you taking regarding sustainability or innovation in production? We implement changes required by our infrastructure and the sector.
Do you offer custom-made or personalized designs? In which markets are such demands more prevalent?
We meet the demands of companies exporting to Europe and many other countries worldwide. With our machinery and technical staff, we meet all customer needs seamlessly. Additionally, we support the R&D efforts of our customers and deliver special orders promptly and meticulously. In short, we are customer-focused.
How would you define your competitive advantage in the global market? What are your standout qualities in terms of price, quality, or design?
Customer references and satisfaction ensure our sustainability. Our personalized, customer-focused approach gives us an edge. We provide boutique services to our customers.
What efforts are you making in branding and digital marketing?
We actively use social media and our website. We also respond quickly via WhatsApp and have started using e-catalogs. Digital marketing plays a significant role in our strategy.
How important are trade fairs and international events in your export strategy? Which events do you plan to attend?
We participate in domestic trade fairs. At these and future events, we will continue showcasing our new, high-quality, and innovative products developed through our R&D efforts.
Future Plans What are your export goals for the next five years? Are you exploring new markets?
By producing new and high-quality products that meet the needs and suggestions of our customers, we aim to take our brand one step further.
How do you envision your company in terms of production and product variety in the future?
Our fundamental quality policy is to produce quality rather than control it. We aim to fully meet the expectations of internal and external customers, do things right the first time, and implement continuous improvement across all areas. By adhering to our standards and systems, we ensure that quality becomes a way of life. Simply put, “Those who know us, know us.”
How are you adapting your company to the changing trends and demands of your sector?
We will continue to make our name known in the industry alongside our established brand.
