Heimtextil exhibitors as well as designers, furnishers and interior decorators were given a head start in terms of trends and design at the official presentation of the 2014/15 Heimtextil trends.
Representing the Heimtextil Trend Table which is made up of six international institutions, the London-based agency FranklinTill provided the first insight into future fields of design. As part of the trend presentation on 26 August 2013 at Portalhaus at the Frankfurt, Germany, fairgrounds, Caroline Till, co-founder of FranklinTill, introduced the new Heimtextil Trend Book and provided a forecast regarding the interior design of tomorrow. Held approximately four months before the commencement of the International Trade Fair for Home and Contract Textiles (8 through 11 January 2014), the presentation signaled the start of the new furnishing season. “FranklinTill and all other trend experts involved presented the global industry with an excellent source of information and inspiration for product development. The new Heimtextil Trend Book provides manufacturers of textiles, designers, furnishers and interior decorators with a useful overview of trendsetting developments in the field of design,” says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. The Trend Show that will take place during Heimtextil in January will provide in-depth insight into new design topics. Colors, materials and patterns characteristic of the new season will be staged during this elaborately designed show at Forum 0.
Opposing powers – progress and renewal
The trend forecast is structured into two major categories – “Progress!” and “Revive!” – each of which is subdivided into two themes: “Generate Collision!” and “Engineer Nature!”, and “Exalt Purity!” and “Rejuvenate Craft!”, respectively – dealing in detail with the exploration of progress and renewal of textiles in interior design. “In summary, the design landscape of the future will be divided into two opposing, innovative powers – one is the desire to look forward and propagate tech-savvy advancements as our opportunity to survive in these times of fast living; the other is the relevance of the look backward and the renewal of past traditions in our quest for authenticity,” explains Till. Among other themes, the Trend Book includes current avant-garde projects from the interior design, architecture, fashion, lifestyle, design and arts sectors as well as from the sciences and technology.
Heimtextil – a key barometer for trends
As the world’s largest trade fair for home and contract textiles, Heimtextil functions especially as a barometer of trends and a benchmark for textiles with high-quality design and innovative functionalities. Accordingly, Messe Frankfurt launched Heimtextil Trend in 1991 and has expanded it continuously since then. Year over year, the Trend Table, with members from around the world, pins down the key dynamics and provides product developers, creative teams, furnishers and designers with a valuable yardstick for orientation and with reliable trend statements. Every year, a different member of the Trend Table is responsible for creating the Trend Book which documents the elaborated trends. For the 2014/2015 season, FranklinTill of Great Britain is in charge of the name and the layout of this document.
