With its premium brand Trevira CS, polyester fiber manufacturer Trevira has made its 17th appearance in September this year at the Brussels trade fair for home textiles. A total of 62 Trevira CS partners were among the 210 exhibitors at Mood, representing, as always, a substantial element in this market segment with their contract colleetions.
The financial crisis in the eurozone continues to present the sector with new challenges, particularly in the important southern European countries with their large base of high quality textile manufacturers. Nonetheless, there are stili opportunities for specialties, despite the difficulties. The Trevira CS brand attracts constant interest, as the trademark approval statistics show – the number of approvals rose by almost 8% on last year’s figüre. Many Trevira CS fabric manufacturers and suppliers are represented in the growth markets in Asia and the Middle East, with a successful business there. Fiber company Trevira supports its partners in their efforts to inerease their business in “made in Europe” textiles and to raise market awareness. Together with its representatives in these markets, Trevira offers its customers an information
and service network.
Joint appearance with partners at trade fair
At this year’s Mood, Trevira made a joint appearance with its top customers from the yam and weaving sectors. With 11 weavers from among its Gold and Silver customers participating, the Trevira CS satellite stand in Hail 9 was a top-class venue. Trevira had attracted some prominent names to Mood, either retuming to the exhibition or making a first appearance there as exhibitors. At the Trevira CS Square were: Creation Baumann, Dina Vanelli, Fidivi, Lodetex, Ludvig Svensson, Müller Zell, Pugi, Rohleder, Spandauer Velours, Velours Blafo and Verotex. in the stand decorations trade visitors could find in addition some of the latest creations in Trevira CS from prestigious editors/converters.
Of the eleven exhibitors at Mood Yarns six have also been involved in the Trevira CS partner concept of Gold and Silver Customers, some of whom were in Brussels for the first time. Fil Man Made, Hof Gam, Torcitura Lei-Tsu, Torcitura Padana, Selvafil and Torcitura Fibre Sintetiche were displaying yarns for the manufacture of Trevira CS materials. The joint appearance at the trade fair forms part of the Trevira CS Club concept, a further instance of Trevira’s close cooperation with its partners. The Trevira CS Award – now an established tradition at Mood – is much appreciated by Trevira CS customers, as it is seen in the market as a marker of high value innovation. The prize was avvarded for an outstanding new Trevira CS creation from amongst the exhibitors. VVinners in the last three years were Dina Vanelli, Lodetex and Bruvatex.
The Club Concept: focused service and competition of creativity
Following its launch in January, the Trevira CS Club Concept is being expanded during the fourth quarter with an online platform on the Trevira vvebsite. Trevira CS partners will be able to register here and find their point score, which provides information on the level in the Club and offers access to the corresponding services. Today the Trevira CS brand not only stands for the flame retardancy function, it also stands for high textile quality and innovative design. Trevira is parücularly keen to show its appreciation of its customers’ creativity vvithin the framework of the Trevira CS Club and in the 4th quarter will be announcing a creativity competition. The action, dubbed “Fabric Creativity Competition”, will give every fabric manufacturer and supplier the opportunity to secure additional points with particularly innovative developments – and thus increase their entitlement to service. There will be a reward for each entry. A panel made up of prominent professionals will be the judges and their assessments will take account of various criteria, such as degree of innovation, technical execution, suitability for the contract market and trend setting. On the panel will be: Corinna Kretschmar-Joehnk, JOI-Design Hamburg, Prof. Bettina Göttke-Krogmann, Burg Giebichenstein – the Kunsthochschule Halle, together with Natalija Zimmermann, interior designer and stylist, BZ.Bildung-Beratung-Innovation, Leipzig. There are prizes for the 10 best fabrics. They gain extra Club points, are highlighted on the Trevira stand at Heimtextil and will receive some effective publicity. Selection of vvinners is due to be complete at the end of November.
