Trevira expressed its satisfaction with the partner concept at Mood in September. As a feature of its new Club concept, the fiber manufacturer made its appearance on the Trevira CS Square in Brussels, exhibiting together with 11 Gold and Silver customers from the weaving sector.
At Mood Yarns there were also six of the most important Trevira CS yarn spinners / finishers on show. “Initial feedback from customers has shown the Trevira CS Square vvith our joint stand was well received by them”, say s Head of Marketing at Trevira, Anke Vollenbröker. “it was also an interesting event for our partners from the yarn stage, making a first appearance at Mood Yarns. We ali stand to gain by using market platforms together. Networking aeross every stage, combined vvith joint approaches to the market, is grovving in importance for European suppliers and absolutely essential for extending the brand. Our colleetive appearance also facilitates access to the new contract colleetions for decision-makers, since a large number of prestigious suppliers are gathered in the one place. This constitutes a substantial attraction to the
fair visitors”.
Exhibitors at the Trevira CS Square were: Creation Baumann, Dina Vanelli, Fidivi, Lodetex, Ludvig Svensson, Müller Zell, Pugi, Rohleder, Spandauer Velours, Velours Blafo and Verotex. At Mood Yarns were Trevira CS yarn customers Fil Man Made, Hof Gam, Selvafil, Torcitura Lei-Tsu, Torcitura Padana and Torcitura Fibre Sintetiche.
…and the Winner was Fidivi
No w an established tradition, the Trevira CS Award for the most innovative collection vvent to a weaver who has been working with flame retardant yarns for more than 25 years, becoming över time one of Trevira’s biggest customers. Founded in the early 1940s, the vveavers Fidivi (Italy) were originally involved in developing seat fabrics for the automotive industry. Today they have 28 looms in production at Poirino, 80% of which operate with Trevira CS materials. in addition, the company has its own dye works, vvarping and stitching departments, as well as facilities for electro- vvelding and thermo-foaming.
Fidivi have a reputation for high-quality upholstery materials for office chairs and they are already vvorking vvith well-known design-oriented furniture manufacturers. The company has at present 27 Trevira CS collections in its program. The special feature of the fabrics is their wool and linen effect. Now they have not only extended their range, they have refined it as well. This is particularly true of the articles in the new “Fidivi Vintage Collection”, where they us e a variety of techniques to generate special effects.
Award for Trevira CS yarn too
A further award for a Trevira CS product at Mood Went to a yarn manufacturer. Fancy yarn specialist Filati Giuseppe Lucchesi (Italy) received the “Blue Drop Avvard”, offered by the trade fair organizers also for innovative yarns for the first time. CoUaborating with Müller Zell, Lucchesi created a Trevira CS contract fabric from the new yarn with the look and feel of linen.
