By Murat Erdoğan
Turkey and Germany have a very old relationship in all areas. Today we see that this collaboration keeps going better and better every year. On home textiles Germany is known with their high standards and quality management systems.
Turkey has good know-how on textile production and every year Turkish producers step on a higher standard level. Due to world trends we see that Turkish producers start to set also the world fashion and new trends. As you see from the below graphics, the trade of 5407 (hs-home textiles) coded product between Turkey and Germany is grown yearly with a good rate despite the economic crisis of the world economy. Last two years we see that Turkey managed the world economic crisis well. All over the world most sensitive industry is always textile and Turkish producers are really affected from the crisis as well.
And if you also see Germany imports from the world it has a parallelism between growth of the market and growth of importing from Turkey, all about %6-7.
With this ratio we see that market situation is still a bit fragile.
This is a good new for Turkish producers but due to statistics we see that German market is cool down about %-6 and in 2011 Turkish products on this HS code (5407) take part about 6.57% of German market. Also if you compare the German imports from the world, the growth is less then Turkey’s exports to Germany. If we look from the other side Germany also exports to Turkey and Turkish market growth on this industry is 11% which is really important. It also means that you can easily enter the market without the difficulties of a new market.
From the total in this product line Turkey covers the %1.5 share of Germans export and the annual growth of Turkish market %11 and also you see that Turkey import growth from the World is bigger than Germany export growth to the World so that German exporters have to think twice there is a really good market in Turkey, in international literature the sicience tought us that if a market growth is more then %5 you can easily enter the market , we see that this point is %11 in Turkey so that you can invest on.
