Turkey’s first electric blanket manufacturer MELSAN Group made a distinguished name both in domestic market and in foreign market with its own three brands.
Having founded in 1977 the company’s product range involves not only in electric blankets but also foot warmer boots, electric heating pads, battery operated heated gloves and battery operated heated bandages. MELSAN Group addresses to both domestic and foreign markets with the MELSAN, THERMOLEX and PEKATHERM brands. We asked an official from MELSAN Group some questions in order to get detailed information about the company:
Could you please tell us a brief history of the company?
Our company was founded by Osman Cetin in 1977. In 1984, electric blanket was manufactured for the first time in Turkey. And in 1987, the company commenced mass production of electric blanket. In 2005, a new brand was born: “Thermolex”. The following year exportation to Middle East, Turkic Republics and the Balkans began. Distributorship agreements were made and in 2010’s a 1500 m2 new facility was founded. The production increased to 1000 pieces per day. Melsan broke a new record and produced the1000000th product.
Finally, in June 2012 Melsan signed a distributorship and cooperation agreement with Pekatherm. Melsan, being Turkey at the first place, has become the only authorized representative of Pekatherm in the Middle East, Turkic Republics, and Ukraine. MELSAN will keep on being the leader of innovations as it has always been so far.
Could you please tell us about your product groups and production capacity?
We are offering our products under three brands which are MELSAN, THERMOLEX and PEKATHERM. MELSAN is more popular in domestic market .
THERMOLEX is the brand we commonly use in foreign market when our export started to increase. PEKATHERM is a Spanish brand and it is widely sold in the Europe. Melsan has the Turkey, East Europe, Balkans and Asia Minor distributorship of this brand. Along with electric blanket; mobile battery operated and electric products used for human body are among Pekatherm products. These products are used for thermal therapy for healing various diseases. These products are used by some clinics and physiotherapists as adjuvant therapy products in Europe. For our current system, daily production capacity of our MELSAN and THERMOLEX brand products is 1000 pieces. We supply Pekatherm products from our regional offices in Spain, Holland and Germany and from our local warehouse in Turkey. We are aiming to make our Turkey warehouse a regional warehouse as well.
Could you please give some information about your production facilities?
Our production facility resides on a 1500 meter square land located in Beylikduzu. Mainly the special machines of our own design are being used during the production process. We are developing our products and renewing our machine park all the time.
Could you please give some information about your current export markets and target markets?
Along with Turkey, we currently keep on exporting to Greece, Bulgaria, FYROM, Serbia, Poland, Ukraine, Georgia, Azerbaijan, Jordan, Iraq, Iran and Tunisia. Turkic Republics, Africa, South America and Australia are among the target markets for 2013.
What is your customer satisfaction policy?
Our company has internalized the policy of unconditional customer satisfaction and warrants its products for 2 years. We are planning to extend this period to 2+2 years.
Do you participate in the international fairs? Could you please give information about the importance of the fairs of the sector?
We are aiming to participate in the national and international fairs in 2013. We are aware of the importance of the fairs especially for foreign markets.
Have you specified any targets for 2013?
We determined the year 2013 for Melsan as the year of progress. We are aiming to reach new markets thanks to the partnership we established with Pekatherm and growth of our production. For this reason, we reorganized our production values and sales team. By establishing new dealerships both in domestic and foreign markets, we are aiming to increase our share in widespread markets. We, as Melsan, set our goal to be a company of innovations and firsts. For the year 2013 we are aiming to offer new products to the market other than classical products for electric blanket product range. Electric blanket cannot gain enough importance in the market since it is perceived as a seasonal product. We, as Melsan, will offer new and advanced products in 2013 by increasing our production quality and standards as well. Our target is to produce during the year and make these products gain constancy and prestige.
Do you want to add something about the sector or your activities?
Melsan has made studies about medical products as well by brining textile and technique together. Melsan has been serving its products regarding this field since autumn 2012. When it comes to electric blanket, bed warmer comes to people’s minds but, our product range also includes warmers and heaters used directly on human body. These products are often used for adjuvant therapy in the medical field. These products are tested and recommended as adjuvant therapy products by some clinics and physiotherapists in Europe. As Melsan, we are aiming to develop our company each passing day and serve our customers with latest developments in our sector as fast as we can.
