Eke Tekstil aiming to provide that HAMAM is the most prestigious brand of the world in its own field reached 40 countries in 5 continents, 200 prestigious sales points, 4 foreign units, 5 foreign stores and 40 corners in the 5 years.
HAMAM which is the 17th brand taken into the scope of TURQUALITY® Program raised its 45 sales points to 200 with the support of TURQUALITY® in the 5 years. When HAMAM, which took place as the first and only Turkish brand in the most prestigious stores such as Harrods, Printemps and Le Bon Marche attracted great attention in KaDeWe which is a wellknown store of Berlin; it was also invited to the store in Munich.
HAMAM representing Turkey by taking into the most important centers of fashion and luxury such as especially Harrods which is the biggest and the most famous store of the world, Printemps, Le Bon Marche, Mitsukoshi, Abc carpet home, Bloomingdale’s, El Corte Ingles, Tsum and Hangzhou Tower has been preparing to enter the store in Munich after KADeWe’s store in Berlin which is one of the biggest stores of Germany. HAMAM which was accepted to the TURQUALITY® program in 2007 and which is the 17th brand raised its 45 sales points to 200 with the support of TURQUALITY® in the 5 years. Mr. Haluk Eke, Chairman of the Board, said that they had 200 prestigious sales points in 40 countries in 5 continents, 4 foreign units, 5 foreign stores and 40 corners with
HAMAM brand, and added, “As from today, HAMAM is mentioned in the most important shopping centers and stores of the world which are also final aim of TURQUALITY®”.
“We are everywhere in which luxury is represented”
Eke emphasizing that their priority purpose is to provide that HAMAM is a world brand in its own field in the category of deluxe product said that “we succeeded in taking place in the most prestigious brands of the world as the first and only Turkish brand within 5 years after being taken into the scope of TURQUALITY and some of them are Harrods (London), Printemps, Le Bon Marche (Paris), Mitsukoshi, Abc carpet home (New York), Bloomingdale’s (Dubai), El Corte Ingles (Spain-Portugal), Tsum (Moscow) and Hangzhou Tower (Hangzhou) and we reached 30 sales points, one of them is a franchise store in China.
“KADEWE was pleased with the interest and invited this brand to Munich”
Eke emphasizing that HAMAM, a Turkish brand, takes place with world brands in KADEWE which is one of the most prestigious shopping centers of Berlin which is the biggest economy of Europe and capital of Germany stated that “Although it is not as easy as it seems to be able to make a Turkish brand accepted as a deluxe world brand to German people and to overcome the bias, today we succeeded it with a years of efforts and belief. KADEWE wants us to open HAMAM corner also in its branch in Munich and we will open corner in Munich in the short run”.
“Our foreign endorsement will be approximately 10 million dollars in 2016”
Eke stating that they work foreign-oriented since it was founded said that “We increased endorsement %30 in the last year. We aim to provide that our endorsement will be approximately 10 million dollars until the end of 2016 in when we will complete the second 5 years in TURQUALITY® Program”.
