Marteks general manager Donmaz: “We are extremely satisfied with the results of the show. It was beyond our expectations. Different factors such as timing, quality, location, venue, service, etc. play an important role in the complete package the show.”
Offering original design upholstery, window and wall coverings for the residential and contract market, MoOD, together with surface pattern design show Indigo Brussels, took place in September 2018 at Tour & Taxis in Brussels.
MoOD/Indigo Brussels is a niche exhibition with about 4000 visitors, compact and to-the-point. It is a prestigious event not to be missed by professionals.
You get immediately in the right mood when you arrive at the premises of Tour & Taxis. The restored early 20-century stately warehouses are located at the port in the city center of Brussels. MoOD and Indigo Brussels take up four whole halls, called Sheds, at the former goods station. The exhibition space is bathing in natural daylight thanks to the remarkable construction of the roof.
Furthermore MoOD is being decorated in an inspiring way. Still there is a certain reserved atmosphere at the boutique show. Discrete, uniform and attractive stands make sure that the ‘product is the hero’. The fabrics and creations are in the spotlight. A concept that has been tried and tested that makes for an informal and relaxed atmosphere, high-class as a result of numerous beautiful highlights.
Quality from all over the world
The collections presented at MoOD and Indigo were focused on the European market with exhibitors coming from all over the world. MoOD unites 14 different nationalities and the offer of Indigo hails from 17 different countries.
Visitors arrive from the four corners of the planet. Europe remains most strongly represented with a percentage of 78%. Frontrunners are the UK, Germany, the Netherlands, France and Belgium. The Scandinavian countries and Norway in particular showed the strongest growth this year. Non-European visitors mainly come from Russia, China, India, Korea and Japan. Also visitors from Canada, the US, Brazil, Columbia, Mexico, South Africa and Mauritius made their way to Brussels.
The quality of the visitors was particularly appreciated by the exhibitors. Three-quarters of them assigned MoOD/Indigo a score of 75% or higher as it comes to visitor quality. A result of the know-how as it comes to attracting the right visitors.
Trends, innovations, awards and busy seminars
MoOD/Indigo Brussels knows how to fascinate show visitors with a varied, inspirational offer. The trend show PASSAGES, the Blue Drop selection, the Blue Drop Awards and most certainly the Innovation Platform all appeared to be a must-see for professionals who have a finger on the pulse in our industry. The seminars attracted a large audience and the guided walks were again fully booked.
Some facts about MoOD/Indigo Brussels 2017
100 MoOD exhibitors, weavers and printers showing their new collections and designs, were joined by a selection of 25 Launch Pads. In addition, 10 exhibitors bringing their latest innovations to the New Materials/MoOD Tech area were another attraction for the event.
Indigo Brussels gathered 100 studios from 17 counties showing high-level surface and pattern designs. The Indigo Brussels exhibitors top 3: UK, France and Italy.
Indigo Brussels certainly is a great addition to MoOD. Both shows make a perfect match!
Through the eyes of a Turkish exhibitor
Hakan Donmaz, General Manager of the Turkish company Marteks looks back on a particular successful exhibition. He spontaneously sent us his testimonial:
“We are extremely satisfied with the results of the show, they were beyond our expectations. Different factors play an important role in the complete package the show has to offer:
– Timing: the moment when MoOD is taking place, is ideal, not only for Marteks but also for the designers.
– Quality: we had high-level visitors, not only customers but also very good contacts, prospects and leads.
– Brussels: the location is just perfect, in the heart of Europe, everybody gets there in a convenient way (airports and railway stations nearby).
– Venue & concept: the venue of Tour & Taxis is unique; the “boutique” concept fits perfectly.
– Service: the visitors feel they’re welcome. They get free coffee & tea at the central coffee corner, there is a lot of interactivity e.g. the Trend Seminars, Walks & Talks, the Innovation Platform, … etc.
Marteks will most certainly be exhibiting at MoOD 2018!”
Best Color Passage goes to Teksko
The Blue Drop Awards have been awarded on the second day of MoOD. The Blue Drop exhibition is an inspiring overview of the “best of the best” of what you can find at MoOD selected from creations submitted by exhibitors. Unique in its own way because it is the world’s only quality label of its kind for interior textiles.
The color award goes to a fabric that uses only one color. It may seem a little awkward, but the jury chose this fabric for the way the color changes according to the play of light in the yarns. One color became many colors. It was the fabric developed by Turkish Teksko.
#Marteks, #MoOD, #Brüksel
