HTT/ WestPoint Home is launching a new high-tech, performance-oriented towel that features multiple attributes, modern manufacturing and a unique construction.
The new Izawa Japan Technology “3D Towel” grew out of the manufacturer’s partnership with Izawa Towel Co., a leading Japanese towel maker. It was created in cooperation with Toray, the Japanese multinational corporation headquartered in Tokyo, which specializes in industrial products centered on technologies in organic synthetic chemistry, polymer chemistry and biochemistry.
The cotton-rich towel is blended with a proprietary mix of synthetics to yield a lighter-weight towel with
the performance of a much heavier traditional towel. The upgraded towel features all three key performance dimensions – hence, the name 3D – that the original Izawa Japan Technology collection previously offered in three separate towels: high absorbency, low linting and quick drying.
The velvety pile is designed to stand up wash after wash, and the towel maintains its loft despite using cotton wraps around a filament core. The core is made of various synthetics, including plant-based fibers.
Testing indicates a one-third reduction in drying time, a 50% reduction in normal lint production and 100% higher water absorbency than traditional cotton towels.
