Established in Denizli, a textile hub for especially hotel and home textiles, Yaman Dokuma Textile is a woman’s success based on her passion and dedication. That initiative lady is Nuray Yaman. We conducted an interview with Hasan Kaba, general manager of the company about their operations and the success story they have gained in a short time.
Could you briefly introduce yourself and your company?
Yaman Dokuma Textile is a woman-owned company with more than 10 years of experience. We have 31 looms focusing on woven and knitted home textiles. Yaman Dokuma currently exports to a few countries and we are working tirelessly to reach every country. We care about employees’ wellbeing and safety; hence we firmly believe in work and life balance. Our products are sold under ‘Babada Home’ brand.
What do you have in your product portfolio and what are the prominent factors in these products?
Our home textiles are supplied in fabrics and packaged products which includes but are not limited to loincloths (Peshtemals), Woven Throws and Blankets, Muslin product, Spandex sofa covers, Microfiber towels and cleaning cloths, Wellsoft products. We have 4-6 weeks lead times from the time an order is placed. We work with young and experienced innovative minds to always keep up with trends and be ahead of our game. We research what consumers need and work on different strategies to develop products that will meet our consumers’ needs. Our R&D team continues to work on finding new products and improving existing products both within its own organization and in line with customer demands.
What are the features that make you superior to your competitors?
Our values are based on Innovation, Trust, Reliability and Quality. We are future orientated which makes us to be always working on improving ourselves and our products. Shorter lead times and customer-oriented trade.
Do you have plans for new investments in the short and mid-runs?
We are making investments into the development of Babada Home brand so it becomes a World class brand known in every corner of the world. Our main goal is to make investments into sustainable production which includes purchasing new knitting and weaving machines which fully relies in green energy, and the use of organic raw materials and renewable products.
Can you give details about your exports? What would you like to say about your current and target
We currently export countries like Georgia, Russia, Poland, Kenya and USA, and our goal is to export more countries in Europe, America and Africa. We have recently started attending International Fairs held in Turkey and abroad to help us introduce our products to foreign markets as well develop trust with our customers. We also use this opportunity to visit our customers abroad.
Is there anything that you would like to highlight?
We are always open to customer demands with positive and solution-oriented approaches, aiming for high satisfaction, long-term work and improving ourselves in that direction.
