Bed Bath & Beyond launched Wild Sage™, a new Owned Brand line of stylish, eclectic, free-spirited bedding, decor, furniture, bath products and table linens created for young adults (and the young at heart) who want to express their unique personality in their space. Just in time for ‘back to college,’ Wild Sage’s globally inspired designs bring a world of inspiration to customers’ doorsteps and into their homes or dorm rooms.
“Wild Sage speaks to our young, fashionable and on-trend customers looking to express themselves and create a personal space that tells their unique story,” said Joe Hartsig, Executive Vice President and Chief Merchandising Officer at Bed Bath & Beyond and President of Harmon Stores, Inc. “Your home should be an expression of you—your experiences, your travels, your sense of humor, your energy—and your decor should reflect that, whether through a colorful rug that reminds you of an unforgettable destination you’ve explored, or an eclectic mix of throw pillows on your sofa that evokes your personality.”
Wild Sage offers a range of inspired products that allow customers to put their own creative stamp on any space, making it perfect for students heading back to campus into a dorm room or college apartment, moving into a new house or just refreshing their current style.
Wild sage products
Wild Sage design principles are not only unique and expressive, but also detailed, on-trend, and globally-inspired. They are influenced by craftsmanship and playfully refined with youthful motifs, featuring an eclectic look and feel. This colorful collection includes bold fabrics, unique textures and vintage patterns in a variety of materials, from cotton blends and velvet to rattan and wood.
The Wild Sage product assortment spans the bedding, decor, furniture, bath and table linen categories, including:
- Bedding: Sheets, pillowcases, duvet cover sets, comforter sets, quilt sets, blankets, throws and throw pillows
- Bath: Towels, rugs, shower curtains, accessories, furniture, robes and slippers
- Furniture and Decor: Vases, planters, mirrors, art, storage, lighting, decorative objects, wall decor, window treatments, rugs, furniture and botanicals
- Table Linens: Runners, placemats and napkins
