The partners in MD Mattress see a void in the marketplace for well-made, promotionally priced goods, a segment they say companies are leaving behind while chasing higher priced mattresses, and that’s the niche they are looking to fill.
MD Mattress, which manufactures in a 160,000-square-foot facility in Ennis, Texas, about 35 miles south of Dallas, is currently making mattresses priced to retail from $199 to $1,299 in queen.
“We’ve worked hard and have been super blessed to have the success that we have had,” Grant said. “We want to own the $599 and below market. There’s still demand for those price points, and we can provide that.”
The duo started MD Mattress in July 2019, confident in their promotional strategy and the experience gleaned from stints with Englander and Corsicana. Both men worked with the Moran family, founders of the predecessor to what was known as Corsicana Bedding.
In those early days, Grant and Morrow worked together to open 23 factories. The company is named in honor of Mike Dane, another former colleague who worked as an operations manager with Grant and Morrow. Dane died in 2015.
“We have the experience, and we saw an opportunity to start our own manufacturing business,” Morrow said. “Mattress companies are vacating the $399 to $499 price points, and we saw a huge gap in that segment. The bulk of the business is $599 and below. Companies are running from it right now, and we’re running toward it. That’s where the volume is, and that’s where we want to be.”
MD Mattress started with five beds and now offers more than 30 mattress models through several top 100 retailers, Grant said, adding that MD Mattress is also targeting large independent retailers with its product.