Sierra Tekstil, which produces textile products for the home and hotel group, carries out its production with GOTS and OEKOTEX Standard 100 documents, which are important in the sector. Saying that they use quality and environmentally friendly dyes in yarn dyeing, Sierra Tekstil General Manager M. Turan Doğmuş stated that they could make dying of cotton, linen, viscose, bamboo and sensual group yarns. We conducted an exclusive interview with Mr Doğmuş to get details about their operations.
Could you please give information about your company?
Sierra Tekstil is a brand based mainly on exportation. Our company, which has been operating as one of the largest bobbin dyehouses in Denizli region since 1965, also continues its activities in an integrated manner.
Could you briefly describe the dyeing process processes? How does a yarn change with your brand?
After our customers decide on the color, the batching process is done and the yarns are taken into the boilers. Then, dyeing and final processes are carried out with appropriate process and intermediate controls. Color and quality control is carried out by wrapping 2 bobbins of 1 kilogram each for intermediate control purposes. After the approval given by the laboratory and business managers, the products are sent to the laboratory for washing tests. Products with approved washing tests are shipped after drying and wrapping processes.
What kind of products do you serve to the industry?
As a Home and Hotel group, we produce bedspreads, sheets, piques, pillows, towels, bathrobes, slippers, mats, etc. We produce traditional loincloths and groups. In addition, our company has GOTS and OEKO-TEX Standard 100 documents required for organic production. We prioritize customer satisfaction without sacrificing quality, reliability and stability policies. We aim to provide the best service to our customers and we act with the understanding of sustainability.
What paints do you use and what are their properties? What are the most important features that set you apart from other brands?
We work with reactive dye groups. We work with reactive dye groups whose fastnesses are high quality, reproducible and environmentally friendly. We can dye cotton, linen, viscose, bamboo and sensual group yarns.
How can you evaluate the last period in terms of sector and brand?
Our industry is having a fast growing and very positive year in terms of innovation. Especially the outbreak of the pandemic in 2020 paved the way for new opportunities. It has kept many industries alive and well, especially online sales.
In terms of exports, how was the year 2022? Which countries and regions do you export to? Are there new target markets?
We generally export to European countries. We have recently started to enter the Indian and Central Asian market. The American market also started to increase in terms of exports compared to the previous years.
Increasing costs and especially the negative effects after the Russia-Ukraine war seriously affected the textile industry. The increase in exchange rates and inflation rates in the world economy affected trade negatively. In our country, due to the increase in prices, the export rates remained high on a price basis and decreased in terms of production. I hope that all sectors will survive this difficult period without further damage.
What do you think is the importance of Heimtextil fairs for the sector?
Heimtextil is a vision place for us like many other companies. In terms of production and quality, it is another way of saying ‘we exist’ in this sector with our brand in the world market. Firms from Denizli attach more importance to show the textile power and production quality of Denizli.